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data-driven automated written content

Dynamic automated content delivered at an unimaginable speed and scale, powered by our award-winning data.

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SmartContent

Ready-to-publish content written at lightning-fast speeds

SmartContent alleviates the stress of creating match recaps and player bio pieces through cutting-edge content automation. SmartContent is ready to publish, allowing staff to work on more complex projects. Because our content is delivered via API with meta-data of matches, teams, and players, this content can be auto-published dynamically with no manual intervention.

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Introducing SmartContent (00:01:32)

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The future of sport content creation is here

Natural Language Generation

SmartContent brings our award-winning data to automated content creation through the power of Natural Language Generation. Natural Language Generation, or NLG, is a branch of artificial intelligence that converts structured data into human-sounding text that is:

  • Dynamic – Updates automatically when source data changes
  • Multi-Lingual – Easily translated to engage fans around the globe
  • Scalable – Produces more content in less time without increasing headcount

Accelerate Your Editorial Production

EMPOWER YOUR EDITORIAL TEAM

Writing league-wide previews and recaps can be a daunting yet unfulfilling task for writers. While outlets would prefer to have writers tackle more complex and richer pieces, previews and recaps are still vital for basic coverage.

0 pieces of content created using SmartContent
0 matches covered by SmartPreviews
0 + players covered by SmartBios
0 % journalists' time freed that was previously spent on writing recaps

Engage Sports Fans at Scale

Get in touch with an expert to understand how you can reach and engage with sports fans before, during and after the game with Natural Language Generation.

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