data-driven automated written content

Dynamic automated content delivered at an unimaginable speed and scale, powered by our award-winning data.

SmartContent

Ready-to-publish content written at lightning-fast speeds

SmartContent alleviates the stress of creating match recaps and player bio pieces through cutting-edge content automation. SmartContent is ready to publish, allowing staff to work on more complex projects. Because our content is delivered via API with meta-data of matches, teams, and players, this content can be auto-published dynamically with no manual intervention.

Introducing SmartContent (00:01:32)

Available SmartContent

SmartPreviews

Pre-Game

Available via SDAPI in multiple languages, match previews are readily available to embed into your existing media properties. Through this vast scope of coverage and flexible deployment these match previews bolster properties coverage – enhancing the fan experience and available ad inventory.

Insights

Live and Post-Game

Delivered live in a match, SmartInsights are low latency updates with all the most important context for goals and other match events. Whether to supplement commentary stream or as a push notification, the insights are always adding a layer of context, particularly for often neglected competitions.

SmartRecaps

POST-Game

SmartRecaps provide data-driven recaps highlighting what happened in a match using Stats Perform’s best-in-class data like xG to provide deeper context that any other automated match summary.

SmartBios

Post-Game

Player information combined with seasonal statistics that updates as the season progresses. Using branching logic, the bio is a fluid narrative that changes over the course of the season based on the outcome of each match to produce up-to-date, data-driven overviews of the player’s performance and recent form.

The future of sport content creation is here

Natural Language Generation

SmartContent brings our award-winning data to automated content creation through the power of Natural Language Generation. Natural Language Generation, or NLG, is a branch of artificial intelligence that converts structured data into human-sounding text that is:

Dynamic – Updates automatically when source data changes
Multi-Lingual – Easily translated to engage fans around the globe
Scalable – Produces more content in less time without increasing headcount

Accelerate Your Editorial Production

EMPOWER YOUR EDITORIAL TEAM

Writing league-wide previews and recaps can be a daunting yet unfulfilling task for writers. While outlets would prefer to have writers tackle more complex and richer pieces, previews and recaps are still vital for basic coverage.

0 pieces of content created using SmartContent

0 matches covered by SmartPreviews

0 + players covered by SmartBios

0 % journalists' time freed that was previously spent on writing recaps

Engage Sports Fans at Scale

Get in touch with an expert to understand how you can reach and engage with sports fans before, during and after the game with Natural Language Generation.

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