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SportsPro - September 10, 2024

AI in sport with Stats Perform: How Vodafone’s AI-enhanced live match centre attracted six months of users in one week

By: Steve McCaskill

Live updates and statistics have long been a valuable source of traffic for digital sports properties, acting as both second screen experiences for fans watching the game and vital way of staying across the action for those who aren’t.

For part two, we’re examining how Opta’s new fully automated, bespoke in-game storytelling experience helped propel Vodafone Germany’s live match centre to the top of Google News during the same tournament, dramatically increasing traffic and brand visibility.

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