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SportsPro - September 5, 2024

AI in sport with Stats Perform: The AI-powered toolkit that enriched BBC Sport’s Euro 2024 coverage

By: David Wall

The sports industry is rightly excited about the impact of AI.

A recent study commissioned by Stats Perform uncovered two major findings – that enthusiasm for intelligent technologies is widespread within sport, and that this optimism is shared among organisations of all sizes.

Indeed, more than 60 per cent of sports-focused companies are “very excited” about the potential of AI to help build their audience, while AI’s impact on productivity, creativity, and efficiency was cited by large, well-resourced organisations all the way down to small, multi-person companies.

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