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AdvertisingAge - September 22, 2017

Bud Light’s NFL Beer Glasses Light Up After Touchdowns

By: E.J. Schultz

When it comes to sports sponsorships, simple signage no longer cuts it, especially for big brands that don't really need the awareness boost. It's all about giving fans something useful or unique. Bud Light is hoping to fill that bill with beer glasses that light up after touchdowns, and they’re powered by STATS’ data.

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