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The Drum - November 9, 2020

Why Unilever’s Clear shampoo created a virtual football pundit for Indonesian men

By: Shawn Lim

While fans may not be allowed back into football stadiums due to coronavirus restrictions, Unilever’s shampoo brand Clear for Men has created a virtual pundit for Indonesian football fans, to help them engage with the game in a new way away from the stands.

Created for stressed supporters, Clear Headsmart is a virtual pundit created by Clear’s media agency Mindshare. It uses sports data company Stats Perform’s Opta Live Win Probability Model, is powered by machine learning and artificial intelligence and offers a real-time forecast of the outcome of a live football match.

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