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Sports Illustrated - March 28, 2019

With Advanced Stats, MLB Broadcasters Search For the Line Between Smart and Boring

By: Jacob Feldman

At STATS in Chicago, research manager Aaron Charlton knows exactly what kind of numbers each of the company’s broadcast clients want. He can tell whoever is putting together Giants game notes, for instance, to not waste their time coming up with elaborate research. “If we’re writing notes for the Astros, we might be more exploratory with advanced statistics,” he said. “Kuiper and Krakow, they are my friends, but they are old-school dudes that don’t want any part of that.”

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