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FPF Announces Official International Betting and Data Rights Partner

January 25, 2022

The Paulista Football Federation (FPF) has now appointed an official betting and data rights partner for the Paulistão Championship and all other FPF competitions.

Stats Perform, the global sports tech leader in data and AI Technology, has secured exclusive rights to distribute audio-visual streaming and data rights to sports betting companies and betting shops worldwide outside of Brazil. The deal was led by LiveMode, the FPF’s commercial partner for all broadcasting and sponsorship rights and brokered by Zeus Sports Marketing (ZSM), an experienced London and Singapore based international media agency who is one of Stats Perform’s trusted commercial partners.  Stats Perform and ZSM already have a deep involvement in Brazilian Football as the official betting and data rights partners with the CBF for the Brasileirão Serié A and Serié B football leagues.

“We are delighted to make this amazing partnership in an area still very little explored in Brazil,” Reinaldo Carneiro Bastos, PFF president, said in a statement. “We keep working hard to bring more and more innovation and technology to all our competitions,” he continued.

The agreement, unprecedented in Brazil, will last for four years and follows the trend already developed by some of the most important leagues in the world, such as the NFL, NBA and other major soccer leagues worldwide. The Federation and LiveMode studied the best practices of these leagues and, together with Stats Perform, will implement the same steadfast measures in FPF competitions, such as enhanced stadium access control.

“Like many of the other major sports properties in the world, we believe that game data is a vital intellectual property of clubs and championships,” said Mauricio Portela, LiveMode Senior Partner.” This agreement will allow the exploitation of the full potential that these data have.”  The agreement kicks in with the start of Paulistão Sicredi 2022.

Commenting on the new agreement, Alex Rice, Chief Rights Officer of Stats Perform, said, “This latest partnership is a testament to the exceptional portfolio of football rights held by our company. Stats Perform is extremely proud to deliver such an outstanding collection of Brazilian football betting and data rights to sit alongside its existing long-term relationship with CBF/ Brasileirão.”

Having brokered this commercial arrangement, ZSM’s Co-Founder and Managing Director, Josh Burack, added, “ZSM has developed excellent relationships in the betting and data sector, with this latest set of rights in Brazil adding to our strong mix. We are delighted to have further strengthened our agency’s growing presence in such an important segment of the marketplace while adding value to FPF, partner agency LiveMode and our long-term client Stats Perform.”