Integration of Sports Analytics Data with Social Media Feeds to Create Dynamic, Programmatic Content for Publishers and Media Outlets
Chicago and Dallas – May 27, 2015 – STATS LLC, the world’s leading sports technology, data and content company, and Dallas-based MVPindex today announced further expansion of their partnership through the launch of a combined social media offering for STATS’ digital media partners. The new content offering blends STATS’ on the field performance data with the robust social media statistics from the MVPindex database of more than 25,000 athletes, teams, and leagues to enhance consumer engagement across the web.
Initial integration efforts will combine STATS’ rich NFL content and in-depth data with MVPindex social media insights such as the most active athletes or teams on social media and top social content from those teams and athletes. This dynamic content will be delivered via social feeds and widgets. While the initial effort will focus on the NFL, additional major sports including baseball and golf are targeted areas for expansion.
“The MVPindex allows us to enhance the value of our robust performance data with relevant social media content that provides a more complete look into every aspect of the game and is in high demand from media companies, marketers and fans,” said Greg Kirkorsky, Executive Vice President, Global Sales and Marketing at STATS.
“Publishers and media outlets all want to provide sports fans and viewers with unique and compelling content around their favorite athletes and teams. Social media content that is highly relevant and programmatically tied to traditional STATS data gives publishers a lot of flexibility,” said Kyle Nelson, co-founder and CMO of MVPindex. “With the MVPindex platform and STATS integration, we can easily augment the data for performance on the field with what is being communicated off the field in social media such as athlete vs. athlete, trending stories, or stories with the highest engagement and then deliver the feeds on a global basis within standard content guidelines.”
The two companies will announce the availability of this unique content, along with live demonstrations of sample integrations, at the 2015 Intersport Brand Engagement Summit in Chicago on May 27th and 28th.