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Stats Perform Agree Three Year Eredivisie Partnership Extension

August 18, 2021

Amsterdam & London/Chicago, 18 August 2021 – Stats Perform, the sports tech leader in data and AI technology, has today announced a partnership extension with Eredivisie Media & Marketing CV, which will see Stats Perform become the league’s Official Data partner for the next three years.  

As well as exclusively managing and collecting Opta data for nine domestic Dutch competitions, the expanded agreement will see the league’s broadcast partner, ESPN (NL), benefit from a wide range of live feeds and editorial support services to share engaging and relevant insights with fans. 

Feeds, incorporating advanced Opta Analytics, will be delivered from every game played across the men’s Eredivisie, Eerste Division, KNVB Beker and Super Cup, in addition to live updates from the men’s third tier, Tweede Divisie, and the women’s Eredivisie and KNVB Becker competitions. 

Ahead of each live broadcast, ESPN’s production team and on-screen talent will be equipped to engage viewers with a series of tools from Stats Perform’s PressBox platform. Detailed editorial packs from the PressBox Editorial team will be provided pre-match with PressBox Live being used during the match to share real-time performance trends with fans, in addition to player and team facts identified through automated insights.  Producers also have direct access to Stats Perform’s editorial and research staff, via the PressBox Live dashboard, who are on hand to respond to queries relating to any team, player or match. 

As part of the agreement, ESPN in the Netherlands will also have access to PressBox Video, which comprises an extensive archive of raw video content, captured from press conferences and interviews, for use in broadcast. 

After extending the partnership with Stats Perform, Matthijs van Elk, Head of Digital at Eredivisie Media & Marketing CV, said: “As another domestic campaign gets underway, I am pleased that we have extended our partnership with Stats Perform for another three seasons. Opta data enables us to share a wide range of facts and stories with our audience and through the utilisation of PressBox, I am confident that we will be able to share even richer player insights with fans of Dutch football going into 2021/22.” 

Alex Rice, Stats Perform Chief Rights Officer, added: “As the Official Data partner of Eredivisie, we are looking forward to seeing Opta data powering the league’s entire digital ecosystem, covering men’s and women’s competitions, as well as across the official channels of the league’s broadcast partner, ESPN. At Stats Perform we aim to empower our partners by helping them develop and evolve their coverage and through the implementation of PressBox, we are confident that we will be able to help ESPN deliver fast, compelling stories on the standout performers each week, courtesy of advanced data insights.”