LONDON/SHANGHAI – 19 October 2023 – Stats Perform is broadening distribution and localisation of its sports data services across the fast-growing media and broadcast market in China through a partnership with leading Chinese sports technology provider, Nana Technology.
Through the partnership, Nana Technology will be the exclusive distributor of Stats Perform’s media data solutions for broadcast and editorial purposes and make them available to a lengthy list of domestic corporate sports media and broadcaster customers in the People’s Republic of China.
Nana Technology is known for innovation and its understanding of the sports data requirements of Chinese sports media, broadcasters and fans. It has been deeply involved in growing the Chinese sports data industry for nearly 10 years and will utilise the Stats Perform solutions to offer best-in-class products to meet the growing market demands for sports content in China.
The move brings together expertise, localisation, innovation and ambition for media clients and sports fans in China, promising to enable Chinese publishers and broadcasters to boost audiences and customers, and deepening connections to sport for Chinese patrons.
Chang Xu, CEO at Nana Technology
Chinese sports fans increasingly seek the highest-quality, localised and innovative sports data – it is core to the entertainment they derive from watching and following sport. Nana Technology will integrate Stats Perform’s world-leading data with our rich experience in data processing, localisation services and data application development to ensure that more clients and ultimately fans can benefit from Stats Perform’s data products in the Chinese market. This alliance is a significant boost to adding more value to China’s evolving sports landscape.
Steve Xeller, Chief Revenue Officer at Stats Perform
Our commitment is to deliver products and services that elevate the appeal of professional sport, bringing more fans closer to the action, globally. By joining forces with Nana, we are poised to achieve this vision more robustly within the rapidly growing Chinese arena. We believe that this cooperation will promote the development of the sports data industry over here, and bring new growth and vitality to the ecosystem, to the benefit of all involved in China, including, of course, sports fans.