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Take Advantage of STATS for Euro 2016

By: Andy Cooper

The UEFA European Championship is Europe’s biggest sporting event and one of the biggest in the world of sport, and Euro 2016 will be no different. With data feeds, hosted solutions and second screen experiences, STATS has all the solutions you need to provide coverage that excites and engages your football audience.

The success of Euro 2012 was reflected by extraordinary television and digital media audiences around the globe, as UEFA described the figures as stunning. The European football organising body reported that Spain’s 4-0 victory over Italy in the European Championship final attracted an official television audience of 299 million viewers worldwide, up from the 237 million for the final of Euro 2008. England vs Italy is believed to have boasted the highest quarter-final audience in the history of the European Championships, with viewership peaking in England, Italy, Germany and Poland for their respective team’s matches. Yet interest was also piqued across the pond, as Euro 2012 audiences on ESPN in the United States averaged above 1 million viewers, as the group stage audience increased by 82% from Euro 2008, and ESPN Deportes saw a 142% increase on the equivalent stage of Euro 2008.

There was huge interest online too. At its peak there were seven tweets per second using #EURO2012, and more than 15,000 tweets per second were recorded by Twitter when Spain scored its fourth goal, which set a then-new record for a sporting event. According to Bobby McMahon for Forbes, ESPN scored big with their website offerings as page views averaged 3.5 million per day, an increase of 35% from four years before, and TSN’s Euro 2012 web-page attracted more than 10 million page views throughout the tournament.

The appetite for information from the general sports fan continues grow, searching for news and data on the teams they follow as well as their fantasy line-ups. STATS can power the content you need, with solutions available in a variety of easy-to-use formats from statistics to projections, and data feeds to customisable graphics. STATS’ data feeds save you time and eliminate technical integration headaches, whether you are looking for statistics, scores, standings, previews or reports for Euro 2016.

Furthermore, STATS’ Hosted Solutions seamlessly integrates all of the action from Euro 2016 into an easy-to-deploy, turnkey solution, providing your visitors with the content they desire without worrying about securing your own development resources. Customised to match the look and feel of your site within 24 hours, our flexible widgets allow for a streamlined integration with your own content. As 87% of consumers use more than one device at a time, second screen options include STATS’ MatchCast and Trackers, providing your football audience with the most complete digital experience. Engage your audience with STATS’ advanced statistics and compelling data visualisations and a variety of interactive fantasy contests.

The European Championships will dominate the European sports space this summer, with interest in the event extending around the globe. Between Euro 2016 and the Copa America, hosted in the United States at the same time, the worldwide interest in football this summer will rival figures set during a World Cup year.