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Ten Ways You Can Use Visual Content To Drive Engagement With Sports Fans

By: Mike Morrison

How can data and visual content combine to create powerful sporting stories?

Creating visually engaging, data-driven content at scale can be particularly difficult. Many content and social teams lack the time, dedicated resources, or proper software integrations to consistently produce data-driven visuals at scale. Sports coverage today requires organisations to be fast and nimble and to deliver unique and compelling content whether it’s during a match, in the build-up or to fill the quieter times.

Part of the challenge can be deciding the sorts of stories you want to be telling your audience. Our guide on creating visual content pulls together some ideas to get you started.