Fantasy Football boasts millions of users who love the game and are always hungry for more content. That’s why every week of the season, we use Natural Language Generation to create personalised narratives for millions of Yahoo! fantasy football users.
Yahoo! Fantasy Sports uses NLG for Sports to power their fantasy American football draft summaries and weekly match recaps.
According to Yahoo! Sports, fantasy football players spend an average of 29 hours a year on their teams. Fantasy players have an insatiable thirst for knowledge, and trust their fantasy league provider to supply rich and detailed data. That’s why Yahoo! Sports turned to Wordsmith for help automating content.
Our Wordsmith platform uses Natural Language Generation to transform fantasy football data into draft reports, match previews, and match recaps. The platform generates millions of stories each week of the season, essentially giving every fantasy owner a personalised sports reporter writing about their team.
Yahoo! Fantasy Football is one of the largest professional American football fantasy provider in the world, with millions of users each season. Accounting for the average number of unique readers per week and the average number of minutes per visit, Yahoo! has added over 100 years of incremental audience engagement by using Wordsmith.
Thanks to the personalised content created by NLG for each fantasy manager, Yahoo! saw an enormous increase in average time on site per user. Yahoo! capitalized on this new audience by providing advertising space to Citi, Miller Lite, Snickers, Toyota, Visa, and more. Personalised, engaging content helps Yahoo! sell advertising and sponsorships at higher rates than standard content could support.
This form of social brand advocacy deepens the engagement of fans and their friends, which of course further expands Yahoo! Fantasy’s monetization potential. Leveraging the power of automation and personalisation, NLG helps Yahoo! build success one user at a time.
As personalized content is engaging Yahoo!’s fantasy users, it’s helping to monetize them, too.
Yahoo! grew new sponsorship opportunities through branding different sections of the fantasy draft reports and match recaps. By adding sponsor logos to awards, such as the Toyota “Let’s Go Places” medal awarded to a fantasy player with a 100-yard receiver and 100-yard rusher in the same week, Yahoo! capitalizes on a growing time-on-site and session duration metric. Personalised, engaging content helps Yahoo! sell advertising and sponsorships at higher rates than standard content could support.
Yahoo!’s fantasy football content offers users a rare mix of personalisation, insight, and wit—a combination that users might not expect from an algorithm.
This form of social brand advocacy deepens the engagement of fans and their friends, which of course further expands Yahoo! Fantasy’s monetisation potential. Leveraging the power of automation and personalisation, NLG helps Yahoo! build success one user at a time.