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Examples for the use of Opta data in sports
 

The Team That Find the Magic In The Detail

Tap into Stats Perform’s Opta Data Editorial services to create engaging and debate-worthy content for fans worldwide.

Turning Data Into Stories

Data Editorial brings ‘raw’ data to life, generating unique content that adds value to the game coverage.​

Our Data Editors are experts in diving deep into our sports databases to ​craft attention-grabbing insights that broadcasters, publishers, journalists and content creators use to entertain and delight sports fans internationally.

“I can’t stress enough how awesome and helpful Stats Perform’s Opta Data Editorial support has been throughout the season. I want to reiterate that the service provided by the Data Editorial team is AWESOME. Much appreciated. And great efforts!”

Kevin Fisher, Director of Statistics and Information, WTA

Play Stats Perform X WTA: Bringing Tennis Fans Closer to Their Favourite Sport
Stats Perform X WTA: Bringing Tennis Fans Closer to Their Favourite Sport (03:29)
Erling Haaland in a football match for Manchester City

Appearances in the Media

Not only is our Data Editorial team revolutionising storytelling from behind the screen, they’re doing so in front of the screen as well.

Whether it’s breaking down expected goals (xG) alongside Don Goodman on Sky Sports or analysing a Rugby World Cup match-up on Japanese public broadcaster NHK, the editorial team continues to bring value and conversation to any broadcast.

International media broadcasters using Opta Data insights

Bringing New Metrics to the Market

When today’s fan craves more content and deeper insight, how can the sports industry deliver a unique experience?

We combine the power of artificial intelligence and our rich Opta database,  to deliver unparalleled insight and next-generation statistics for each and every match, but it’s our Data Editorial team who help us to spread the word.

Whether it’s football’s line breaking passes and pressure intensity, rugby’s kick predictor or basketball’s DRIP, we’re constantly bringing new and innovative metrics to the market that provide a more complete picture of the game.

Sports data powered by Opta across different sports disciplines
Coco Gauff playing a tennis match

Educating the Industry

Over the years we’ve taken the stage at countless conferences and summits, spoken at various educational institutes and hosted our own large-scale events in an effort to share our knowledge and expertise with other industry professionals.

Being at the forefront of the data revolution, we make it a priority to show how the implementation of data can create a more engaging fan experience, and unlock new revenue streams.

25:18 New Metrics: The Good, The Bad & The Ugly – Jonny Whitmore
29:46 #BeyondTracking – Bradford Griffiths & David Wall
24:12 From Descriptive to Prescriptive: Introducing the Metrics Offering Deeper Insights at the 2023 Women’s World Cup – Jens Melvang
Play New Metrics: The Good, The Bad & The Ugly
New Metrics: The Good, The Bad & The Ugly (25:18)
Play #BeyondTracking
#BeyondTracking (29:46)
Play From Descriptive to Prescriptive: Introducing the Metrics Offering Deeper Insights at the 2023 Women’s World Cup – Jens Melvang
From Descriptive to Prescriptive: Introducing the Metrics Offering Deeper Insights at the 2023 Women’s World Cup – Jens Melvang (24:12)

Innovating With Brands

Sporting giants rely on Opta Data Editorial to bring their storytelling to life.

Connected to Global Sports Fans

Our Opta-powered social media accounts are maximising engagement and fuelling online discussion in all four corners of the world.

 

A crowded basketball stadium

Are You Ready To Build Magic With Us?

Get in touch today to find out how we can work together to grow audiences, talk to them more, increase and open up revenue streams and achieve on-field success.

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