AI In Sport
With AI adoption in sports now mainstream, Stats Perform is leading the way in transforming how the next generation of sports fan engages with their favourite players, teams and competitions.
By grounding AI-driven experiences in truth, trust and scale, we are the true universal language of sport, delivering personalised experiences that enables richer engagement across the sports industry.
Who our proprietary AI helps…
Our AI Credentials
Our combination of advanced computer vision and generative AI, along with expert human data collection, means we capture every event in real time and transform it into trusted data and advanced insight that powers the entire sports ecosystem.
Our sports AI models and data definitions have continuously adapted as the game has changed, ensuring the language
of sports remains precise, consistent and reliable over time. Stats Perform’s unique combination of human expertise, trusted data and adaptive AI enables experiences that are lightning fast, accurate and dependable at global scale.
500k+
Matches Covered Annually
575
Patents for Sports AI
14B+
Unique Event Data Points
140+
AI Models
7.2
Petabytes of Premium, Proprietary Sports Data
8
Domain-Specific Foundation Models
When sport needs the right answer, it needs the right data.
Opta: The Trust Brand
Opta is globally recognised, independently verified and trusted by fans, professionals, broadcasters, sportsbooks, teams and leagues. It gives sport a common language and a trusted source of truth.
Massive Data Engine
Our sports intelligence engine is built on 7.3+ petabytes of proprietary sports data across thousands of competitions and 20+ sports, giving customers the historical depth and live context others cannot easily recreate.
AI Built for Sport
Advanced AI trained on proprietary sports data, not generic internet data. With 140+ AI models and 8 domain-specific foundation models, Stats Perform turns trusted sports data into predictions, simulations, analysis, storytelling and personalised fan experiences at scale.
Proprietary Advantage
Technology others cannot easily replicate. Protected by 693+ patent assets, proprietary methods, expert collection, computer vision and automation, Stats Perform delivers sports intelligence with the speed, accuracy and scale modern sport demands.
Why AI Matters In The Modern Sports Ecosystem?
Our 2026 Sports Fan Engagement, Content Monetisation and AI Trends report highlighted a range of insights from sports media executives around the world, including the acceleration of AI adoption across every sector during the previous twelve months.
Download the report81%
of sports media organizations increased their use of AI over the last 12 months
69%
of organisations report time savings from integrating AI into their workflows
61%
of organisations plan to use AI to deliver more personalised experiences by 2030
With decades of expertise in real-time sports broadcasting, we’re now applying AI to extract greater value from every moment that makes sport so fascinating
Captivate sports audiences with more entertaining, previously unseen highlights. AI that unlocks major content production workflow enhancements.
See what highlights you could now offerIncreased productivity
More volume, less time
- Generate more highlights content, quicker
- Eliminate time-consuming manual editing
- Unlock more time for creative campaigns
Faster publishing
Win the race for fan engagement
- Push live content, optimised for different channels, simultaneously
- Cut post-match editing time down to minutes, instead of hours
- Be the first to share highlights and grow your audience
Better quality
More volume, less time
- Identify the game’s most exciting events using AI-assisted Opta ratings
- Greater consistency through data-driven highlights output
- Capture reactions on and off the field, possessing high engagement potential
Drive new monetisation
Unlock your archive, add value to your partners
- Resurface underutilised historical highlight clips in seconds
- Embed sponsor assets into archive content
- Increase the value of archive clips generated through sponsorship tie-ins
Our application of AI helps the sports industry to win audience, revenues and trophies.
From the first remote player tracking data technology to predictions and projections that spark wider conversation, find out how we're transforming fan engagement through our AI-driven expertise.
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Through machine learning algorithms, capturing player movements through tracking systems and applying all that data to win on the field, we’re re-imaging performance analysis, player recruitment and long-term strategic planning.
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Trusted, reliable, recommendation engines, error-free sports data that powers betting markets and sub-second live video streaming experiences made possible with AI.
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With over 20 years experience in the AI field, Dr. Lucey’s work at Stats Perform aims to maximise the value of our extensive sports data repositories.
Dr. Lucey has authored over 100 peer-reviewed papers and received numerous best paper awards at prestigious international conferences, including MIT Sloan Sports Analytics Conference, WACV and INTERSPEECH.
An internationally recognized speaker for the likes of the United Nations, The Economist and our own Opta Forum, Dr. Lucey was part of the Sports AI programme at NVIDIA GTC 2026 in San Jose, presenting a session showcasing how domain-specific multimodal foundation models are enabling the next generation of sports insight.
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Opta Vision
Opta Vision combines tracking and event data to deliver Opta’s richest football data ever.
This merged dataset powers a range of new AI-enriched predictive models to deliver unparalleled performance
insights, enabling you to conduct deeper analysis and captivate your audience.
