Engage sports fans at scale with bespoke data-driven content without having to increase your headcount
By building upon our expansive global football data collection and expertise in sports journalism, we’ve automated over 85,000 match previews for over 230+ leagues through the power of Natural Language Generation (NLG).
Sports news and events occur at a rate faster than can be humanly reported. Every day, thousands of sports teams go through minor, and major, updates that their fans should be aware of. Natural language generation increases your ability to create bespoke written reporting at an unimaginable speed and scale.
Available via SDAPI in multiple languages, match previews are readily available to embed into your existing media properties. Through this vast scope of coverage and flexible deployment these match previews bolster properties coverage – enhancing the fan experience and available ad inventory.
Player information combined with seasonal statistics that updates as the season progresses. Using branching logic, the bio is a fluid narrative that changes over the course of the season based on the outcome of each match to produce up-to-date, data-driven overviews of the player’s performance and recent form.
Natural Language Generation, or NLG, is a branch of Artificial Intelligence that converts structured data and into complete narratives which reflect the sound of content produced by a human. It can be used to produce long form content or automate custom reports, as well as produce custom content for a web or mobile application.
Our Natural Language Generation for Sport tools use Wordsmith and it’s proprietary NLG tool to create content that is:
Dynamic – Updates when source data changes.
Multi-Lingual – Easily translated to engage fans around the globe.
Scalable – Produce more content in less time without increasing headcount.