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FC Business - May 19, 2023

From Descriptive to Predictive: Unlocking the Potential of Football Data to go Beyond Tracking

By: Bradford Griffiths

With Opta Vision, analysts can add even greater context to each event by knowing where players are located off-the-ball, and critically, their direction of travel and velocity.

Leveraging computer vision technology, Opta Vision comprises not only dynamic fitness data such as accelerations, sprints and maximum speeds, captured directly from remote video, but also a wide range of predictive AI models, trained on both remote tracking and event data, which can deliver previously unseen context of a game’s key moments. The applications for teams and broadcasts are many.

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