With predictions like match win probability becoming a staple of analysis for every match, tracking-based models need to be linked at the point, game and match level. This ensures that fans and customers remain confident in its output, seeing the same numbers for different models. More confident consumers lead to quicker adaptation and integration across the market.
As the technology continues to scale, it can help quantitively answer questions we haven’t been able to before, like “where would Iga Swiatek hit the ball in this situation compared to Coco Gauff?”
