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SportsPro - July 15, 2023

How Goal’s app redesign used Opta data to drive time spent on the platform

By: Duncan Worth

The data found on Goal is provided by Opta, rich and insightful statistics from Stats Perform that give us everything from vital fixture information and live scores to the more detailed analysis of team and player performance – each of which plays a different but key role in the user experience.

We always knew our fans found this data important, but the feedback we got from when we were yet to reincorporate that side of the app proved to what degree.

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