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SBC News - July 17, 2023

John Harlow, Stats Perform: why the Women’s World Cup will be unexpectedly different

By: Erin-Marie Gallagher

The FIFA Women’s World Cup is a week away and the quality of on-field action and volume of media coverage is expected to drive an explosion in global interest in the women’s game, teams, and players.

SBC News spoke with John Harlow, SVP of Betting at Stats Perform, about why this World Cup will present some different opportunities for sportsbooks, the role of Opta data in powering fantasy games, media, broadcasts and betting at the tournament, and of Stats Perform’s News team who will also be helping to raise the profile of the on-field action.

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