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Forbes - November 4, 2022

Why Fans Crave Predictive Analytics—And How Sports Can Deliver Them

By: Nancy Hensley

It’s becoming increasingly clear that providing a more data-rich experience where fans can interact with the data is the key to engaging a large population of today’s sports fans. Recognizing that not all fans want the same experience is equally important. That means engaging each type of fan with storytelling and visualizations without overwhelming them through tons of useless facts and figures.

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