Milan, 17th August – Helbiz Media, League Serie B’s exclusive distributor of Serie B Championship media rights abroad worldwide, announces a new agreement with Stats Perform,, the sports tech leader in data and AI technology.
Helbiz Media has extended its exclusive live betting video rights relationship with Stats Perform for a further three seasons. Stats Perform has also been named as the exclusive collector and distributor of its betting data from 2022-23.
Thanks to Helbiz Media, this deal cements Serie B’s position in Stats Perform’s betting content offering, which also includes exclusive live streaming rights to LaLiga (Spain), Ligue 1 (France) and newly-announced Serie A (Italy), as well as official data rights to these and all other top European football leagues, and many more.
The exclusive international (excluding domestic) Serie B video rights cover all 380 matches in the competition. They include betting streaming for online, mobile and betting shops from 2021-22. The betting data partnership commences in season 2022-23.
Statement from Mauro Balata, President of B League:
“Our presence is growing day by day. We are so proud to announce this agreement which helps to give shape and value to our everyday work. This partnership continues to bring Serie to a superior level. The awareness of B Championship continues to be export around the world.”.
Statement from Matteo Mammì, CEO of HELBIZ MEDIA:
“Our B Championship international distribution strategy continues to take shape with great speed. Now, with this global deal with Stats Perform, we will be able to bring B Championship Matches to all betting fans internationally, and make them enjoying a great tournament with iconic Clubs and young talents”
Alex Rice, Stats Perform Chief Rights Officer, commented: “We are delighted to be expanding our partnership with Helbiz Media and Lega Serie B and helping our customers offer superior betting
experiences for followers of the league. Serie B is an increasingly attractive league to follow for local and global fans and is home to emerging talent and passionate fans.”