Stats Perform and Women’s Sports Group commissioned this independent research via YouGov to help sports media properties and sportsbooks grasp the current habits and future potential of these bettors, with particular focus on the extent to which they follow and bet upon women’s sport.
In our view the research suggests that small adjustments to how the sports media and betting industries approach women’s sport, women’s sports betting and women sports bettors can result in significant new growth for the broader ecosystem.
The study will help organisations within the betting and media industries to identify opportunities to address women’s sport bettor needs, by answering questions such as:
Who are the bettors that follow women’s sport?
How popular is betting on women’s sport?
Is the betting industry accomodating followers of women’s sport?
Should the media and betting industries cater specifically to women sports bettors?
To review the findings, recommendations and complete report, provide us a few details at the form below. We’ll also email you a copy.
Stats Perform & WSG
