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Are You Ready For The Return Of European Football?

By: Ben Jermy

With several major competitions taking place this season, across both men’s and women’s football, we want to help you elevate your coverage of every game played throughout the campaign, so that you can deliver the insights which matter most to your audience.

To help deliver on this objective, we are introducing a wide range of new Opta data points, tools and products which will enable you to delve deeper into the finer details of the game – and deliver underlying performance insights to key consumers. These include:

  • Opta Vision: AI-enriched data, delivered at scale. Opta Vision is a new combination of event and tracking data, powering new metrics including Line Breaking Passes and Player Pressures which are creating new stories and new ways to explain the game. It will help you bring fans closer than ever before by creating paywall-worthy content that gives them more reasons to tune into your coverage earlier, watch more closely and stay tuned for longer.
  • Faster-Than-Ever New Opta Live Scores Feed : Our new low-latency feed provides faster alerts of key in-game events, including goals, penalties, cards and VAR decisions. Use this feed to make sure your smartphone app is the first to share the most important in-game updates directly to fans, bringing them closer to the action.
  • Excitement Ratings: When multiple games, across different competitions, are taking place on a matchday, use our smart ratings to grow your fan audience and capture their attention by helping them find the most exciting game or player to follow, before, during and after the game. Use the ratings to generate eye-catching visualisations to drive traffic to your website, app, or broadcast channel, with additional potential for sponsorship activation.

Download the product overview now