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Expected Goals in Sports Betting

Expected Goals in Sports Betting

From professional teams to mainstream fans. Is it time to give your customers football’s most sophisticated in-play indicator?

Opta’s data sets the global standard in detail and accuracy and powers advanced analytics metrics, like our Expected Goals (xG) model. Our live xG model provides sports betting operators with unique opportunities to innovate their front-end and the in-play football betting experience.

This guide outlines a number of concepts for forward-thinking operators. To unlock the guide, provide us with a few details.

By: Alex Roberts
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