Expected goals (xG) has crossed over from use by professional teams and betting professionals, to mainstream broadcasters, fans and betting. It’s regularly cited as an essential metric to help understand the underlying performance behind the score, revealing trends that may be masked by looking at actual goals alone.
Opta’s Expected Goals (xG) model is available pre-game, post-game and in-play. It provides sports betting operators with unique opportunities to innovate the in-play football betting experience and provide their customers with useful insight to help make betting decisions.
This guide outlines a number of ways that betting operators could look to incorporate xG statistics into their sportsbooks. Please provide some basic details and we’ll send it to you.