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What Can Football Learn From F1 and Motorsport?


Ahead of this weekend’s British Grand Prix, Williams Advanced Engineering’s Steven Houston discusses transferable insights, challenges around translating analytical findings in a real-time environment and considers what football can learn from F1 and Motorsport in relation to the application of analytics.


By: Stats Perform

Earlier this year Steven Houston, Business Dynamics Manager at Williams Advanced Engineering, delivered the guest talk at Stats Perform’s OptaPro Forum in London.

Following in the footsteps of leading analytics practitioners from the NBA (Dean Oliver and Luke Bornn), NFL (Dennis Lock) and MLB (Mike Fitzgerald), who have all spoken at the Forum previously, Houston used his talk in February to draw on his experiences of working across different sports to provide insights into what football departments can learn from high-performance analytical processes pioneered in Formula 1.

Having previously worked in various recruitment roles in football, Houston’s current role at Williams Advanced Engineering sees him supporting leading businesses across a diverse range of industries and other sports, to help improve team performance through implementing a Formula 1 approach to operations, data analytics and innovation, as well as developing a high-performance culture.

Watch the presentation in full below.

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