With the FIFA World Cup 2022 just round the corner, Louise Bawden, Managing Editor for News and Major Events at Stats Perform, gives us a sense of how our news team works during sport’s biggest tournament.
When it comes to major tournaments, what does Stats Perform’s involvement look like?
There’s not much we’re not involved in. Whether it’s raw data, pre- and post-match facts, broadcast support, social media content creation or anything else, we’ve got a handprint on so much that happens at sport’s biggest tournaments.
Looking more specifically at the News team and the World Cup, we’ll have a team of journalists on the ground in Qatar throughout the tournament, providing the highest-quality news output for both video and editorial clients.
What types of content do those teams produce?
Whether it’s pre-game press conference footage you’re after, a viral clip of Messi with fans or a data-driven analysis of a key game, Stats Perform News provides clients with the most varied, sought-after content.
Aside from our more news-focused content, we’ll also be leveraging Stats Perform’s Opta data, with our editorial wire providing clients with match reports, previews, feature analysis, deep dives and first-class live text commentaries across multiple languages – separating our service from your everyday newswire.
Exclusive interviews, arranged by our on-the-ground team, are available on PressBox Video
What’s so important about being there?
Not all fans can be there – in fact, most can’t. If they can’t get there, then we have to do everything we can to make them feel like they are to give them a sense of the atmosphere, the tension and the excitement. The flow of a game week in football is like nothing else, but in the World Cup, it’s heightened because games come thick and fast.
On a daily basis, clients will get content from our team of 30 journalists sitting in the press conferences, at the games and amongst the fans – that level of access can’t be replicated from 1000 miles away.
Our Final Flashbacks series features a behind-the-scenes look at the venues which have hosted the competition.
How does your major tournament coverage go down with clients?
It’s always well received. Clients like Livescore used our content during the Women’s Euros earlier this year. They installed a Women’s Euros-specific tab on their globally popular app, showcasing our content in a prominent manner. Rob Brown, head of media at Livescore, told us: “User engagement with our Women’s Euro 2022 coverage has exceeded all hopes and expectations, and Stats Perform’s daily video and written content has played a key role in enabling us to deliver the latest news, insight and reports throughout the tournament.”
How can organisations access this content?
There are two core ways to access our World Cup coverage; through our subscription service or through our PressBox Video platform. With Stats Perform News, you can capitalise on key moments of a tournament and leverage them to meet your team’s objectives.
You can find out more about the platform and our on-the-ground news coverage at the 2022 FIFA World Cup at the link below.
