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What To Look For in Sports Data API

By: Markus Koch

Here at Stats Perform we like to think we know a thing or two about data. Opta data has been powering sport experiences for decades, from pro performance solutions for teams to predictive content for broadcast and everything in-between, we are sports data. My name is Markus Koch and I am a product manager and data expert here at Stats Perform, this article will give you my six key features when looking for a Sports data or Content API. Whether you’re building a sports website, developing a mobile app, or seeking valuable insights for analysis, a reliable sports data or content API is integral to success.

1. Comprehensive Data Coverage:

My first tip when evaluating a sports data or content API, is to assess is its data coverage. Look for an API that offers a wide range of sports, including popular ones like Football, Basketball, Tennis, and Baseball, as well as more niche sports like Badminton or Padel. Integrating multiple feeds from multiple providers can complicate matters so choosing a provider with comprehensive coverage can save you a lot of headaches in the future as you expand your offering.

Even if you have a single sport focus you should ensure the API provides access to various leagues, competitions, and tournaments from around the world. You should also ensure your chosen provider is able to provide access to deep data and statistics, fan expectations have changed and they increasingly want access to deeper and more comprehensive data; metrics such as Expected Goals in football, Live Win Probability and Game Momentum are all an expectation, not a nice-to-have. The more comprehensive the coverage, the more head room as your offering grows and the better the chances of engaging and retaining your users in the long term.

2. Real-time Updates:

My second consideration is especially important for betting companies but is also becoming increasingly pertinent for media clients. The modern sport fan is more demanding than ever and expects faster, more frequent and deeper data, as a result ultra-fast data has become the Holy Grail. My advice is to look for an API that offers near-instantaneous updates, delivering scores, statistics, and other relevant information as events unfold. Timeliness is crucial for keeping your audience engaged, enhancing their user experience, and staying ahead of the competition. Real-time updates can also boost your website or app’s search engine optimisation (SEO) ranking, as search engines prioritise fresh and relevant content. In order to have the fastest data look for a provider who is trusted by large broadcasters, media, sportsbooks and digital apps.

3. Data Accuracy and Reliability:

As mentioned in my last tip speed is important, however this shouldn’t be at the detriment of accuracy and reliability, both are paramount when it comes to sports data. Ensure that the API you choose contains data collected by professionals, with accreditation like ISO if possible and established systems and processes to minimise errors and discrepancies. Reliable data ensures that your users can trust the information you provide, fostering credibility and enhancing user engagement. Additionally, inaccurate or unreliable data can negatively impact your SEO efforts, so choose an API that values data integrity and has a history of accuracy.

4. Flexibility and Customisation:

Event and player IDs that are extensive, consistent and easily mapped Every project has its unique requirements, and the API you choose should cater to them. I recommend looking for a sports data or content API that offers flexibility and customisation options. It should allow you to choose the specific data fields and endpoints you need, so you’re not burdened with unnecessary information. The API should also offer customisation in terms of visual presentation, allowing you to align the data with your website or app’s design and branding. This flexibility enables you to create a tailored sports experience for your users.

5. Developer-Friendly Documentation and Support:

My next tip is for developers specifically, the documentation and support provided by an API are critical factors. Look for an API that offers clear, comprehensive, and up-to-date documentation, including code examples and tutorials. It should have a developer portal or community forum where you can access additional resources and seek assistance when needed. A responsive and knowledgeable support team can make a significant difference when integrating the API into your project, ensuring a smooth development process and timely issue resolution.

6. Scalability and Performance:

You want your business to grow, of course you do! And as your website or app grows, so will your need for scalability and performance. Ensure that the API you choose can handle increasing traffic and user demands without compromising on speed and reliability. A robust and scalable API will allow your project to handle surges in user activity during peak periods, such as major tournaments or events. Poor performance can lead to a subpar user experience and negatively impact your SEO ranking, similar to my previous point about coverage you’ll save yourself a serious headache by choosing a data provider with room to grow with your ambitions.


Choosing the right sports data or content API is essential for any business or developer aiming to provide valuable sports information and engaging experiences to their users. By considering factors such as comprehensive data coverage, real-time updates, accuracy, flexibility, developer-friendly documentation, and scalability, you can find an API that meets your specific requirements while optimising your project for search. We think our API is perfect for any project or company big or small, ticking all the criteria I have mentioned above, however, I’ll leave it to you to decide. You can find out more about our products by checking out our product finder.