Skip to Main Content

Advanced Metrics

Drive understanding of underlying performance, playing styles and approaches using our advanced metrics.

Speak With our Team 

Analysis and data in sport

Sports fans demand the use of analytics in sports media to add depth to their experience. Pundits have become statisticians and advanced analyticss has become a key aspect of fan engagement.

Our AI-driven advanced metrics are available in a range of formats to suit your requirements. Whether it’s through a our market-leading data feeds, editorial services or customisable widget platforms, start telling more informed, insightful stories which employ deep data analysis.

Expected goals (xG)

What is Expected Goals?

Expected goals (xG) measures the quality of a shot based on several variables such as assist type, shot angle and distance from goal, whether it was a headed shot and whether it was defined as a big chance.

Adding up a player or team’s expected goals can give us an indication of how many goals a player or team should have scored on average, given the shots they have taken.

Play Expected Goals (xG)
Expected Goals (xG) (00:03:49)

Expected assists (xA)

What is Expected assists (xA)?

Expected assists (xA) measures the likelihood that a given pass will become a goal assist. It considers several factors including the type of pass, pass end-point and length of pass.

Adding up a player or team’s expected assists gives us an indication of how many assists a player of team should have had based on their build up and attacking play.

Play Expected Assists (xA)
Expected Assists (xA) ()

Sequences and possessions

What are Sequences and Possesions?

Sequences are defined as passages of play which belong to one team and are ended by defensive actions, stoppages in play or a shot.

Possessions are defined as one or more sequences in a row belonging to the same team. A series of passes leading to a shot which is saved and results in a corner kick would comprise one possession since the same team retains control, but for more than one sequence, since the ball has gone out of play. A possession is ended by the opposition gaining control of the ball.

Opta records detailed event data to provide a snapshot of the action at any moment during a match. By combining consecutive events into sequences we’re able to gain more insight into a team’s playing style and an individual player’s contribution.

Play Sequences Model Explainer
Sequences Model Explainer ()

Defensive Coverage

What is Defensive Coverage?

Defensive Coverage measures the area of defensive responsibility implied by a player’s defensive actions during a match. The corresponding output consists of a series of coordinates which define a polygon of the player’s defensive zone, as well as the area (in metres squared) of that zone.

Edge Analysis key features

Advanced Set Play Analysis

Matches can be won or lost on set plays. Edge Analysis enables analysts to conduct in-depth analysis from every corner and attacking free kick routine utilised during the season, using tracking data, in a matter of minutes.

“Edge breaks down set play information more so than any product we currently have. It allows us to easily identify areas which are targeted and the success they have within this. It also provides individual data we use to back up video analysis.”

— Gerard Moore, Head of Analysis, West Bromwich Albion

  • Outcome analysis allows for identification of set-piece strengths and weaknesses.
  • Provides insights on delivery zones, types of deliveries, players’ running patterns and interactions to identify offensive or defensive strategies.
  • Identifies the zones generating the best quality chances, based on expected goals (xG).
  • Speeds up the set-piece analysis process.

SPEAK with our team

Data and Content for Your Platforms

Get in touch with an expert to understand how you can reach and engage with sports fans before, during and after the game.