Brands and Agencies
Create activations that fans will always remember
Get in touchUse our proprietary, real-time Opta data to build unique activations fans love and brands can measure.
Why brands choose Opta
Trusted by fans
Opta is one of the most recognised and credible names in sports data. It gives branded content more authority, more relevance and more excitement.
Built for live sport
Create around the moments fans are already reacting to, with real-time data, insights and content opportunities across the sports that matter most.
Creative that scales
From one-off activations to always-on content programmes, we help you produce more without losing quality, context or trust.
Proof at global scale
Powered by 7.2 petabytes of proprietary sports data, coverage across 3,900+ competitions and 20+ sports, and leading proprietary AI built on Opta’s trusted foundation.
Turn fans into customers
Use data-led storytelling, branded content and sports moments to build campaigns that feel timely, authentic and worth engaging with.
Give sponsorships more value
Turn rights, partnerships and sponsorship assets into stronger fan experiences and more measurable commercial outcomes.
Move faster on live moments
React to what is happening now with real-time data, creative support and ready-to-publish outputs.
Scale content production
Produce graphics, video, editorial and AI-assisted creative built for social, digital, sponsorship and campaign channels.
For decades Opta data has helped rights holders, clubs, sponsors and marketing agencies deepen brand connections to global sport. We understand what engages fans and have the sports data for any kind of activation imaginable.
Free Guide: Pitch winning
ideas for your next activations
90 authentic sponsored content ideas
Find out more
Opta Content Agency
Editorial, creative and sports content expertise to help brands and sponsors build smarter activations around the moments fans care about.
Explore more
Opta Pulse
Devise and activate branded video campaigns, using the power of Opta to leverage match highlights and the untapped potential of hero moments stored away in your video archive.
Explore more
Opta Graphics
Data-driven visuals that turn live sport into branded content people notice, understand and share.
Explore more
Activating Expected Jinx for Xbox
For many football fans, the fear that their presence, rituals or even the way they watch a match could somehow jinx their team is more than just superstition – it feels deeply real.
Now, for the first time, football fans are able to find out if they really are the reason behind their teams’ bad luck thanks to Xbox’s Expected Jinx campaign, which was created by Edelman and powered by Opta’s Live Win Probability Data.
Opta Forum Q&A
- Ben Jermy, Stats Perform
- Jonny Whitmore Stats Perform
- James Donovan, Edelman
