Customer Stories
Beyond the score: How Flashscore uses Opta data to deepen fan engagement
Flashscore is evolving the way millions of sports fans follow the action, using Opta data to power player ratings, detailed match statistics and compelling visual content.
Evolve: Moving beyond live scores
Flashscore built its reputation by giving fans fast, reliable access to live scores. As its audience grew, so did expectations. Fans increasingly wanted more than the scoreline. They wanted to explore player performances, understand the key moments in a match and access the statistics behind the action.
Flashscore has responded by evolving into a more complete matchday destination, helping fans follow, understand and explore the sports they love.
Working with Stats Perform, Flashscore has been able to build on its established live-score experience with the depth and reliability of Opta sports data.
Ready to take your fan experience beyond the score? Let's talk
“Opta means reliable, credible and accurate data.
Opta is the goldmine”
Alan Záruba, Flashscore
"It’s our job to do the visualization of the stats, and it’s Opta’s job to give us the broadest data coverage and the depth of it."
Tomas Pondelik, Flashscore
“Opta is fully credible. It’s a brand which is trustworthy, which can shine on our product to make it trustworthy - and it’s scalable.”
Alan Záruba, FlashscoreEngage: Bringing the Flashscore experience to life
From detailed match statistics and lineups to player ratings and heat maps, Flashscore gives fans new ways to explore the action and understand individual and team performances.
Turn trusted sports data into experiences fans love. Let's talk
Flashscore Player Ratings
Bring together more than 70 Opta performance metrics to provide fans with an intuitive view of how individual players are performing.
Going beyond goals and assists
The ratings help fans understand and compare player contributions throughout a match.
Flashscore also uses Opta-powered graphics
To bring player and team insights to life across its digital and social channels.
Reach: More fans. More interactions. Greater engagement
Flashscore's enhanced match experience is helping fans explore more of the platform.
More fans are visiting detailed match pages, interacting with statistics and exploring team lineups.
At Flashscore's global scale, these increases demonstrate how its continued investment in the matchday experience is translating into measurable engagement.
Rather than simply checking the latest score, fans are discovering and interacting with more of the information available throughout the platform.
Ready to turn deeper fan engagement into measurable growth?+15%
Match Detail reach
+21%
Statistics interactions
+39%
Lineup interactions
Evolve. Engage. Reach.
Flashscore's story demonstrates how combining a fan-first experience with trusted sports data can help transform the way audiences follow and interact with live sport.
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