More than the score: How Mackolik uses Opta data to drive fan engagement and commercial growth

Monetise: Turning fan engagement into commercial value

Mackolik has established itself as one of Türkiye's leading football platforms, attracting millions of fans seeking live scores, statistics and match information. As its audience has grown, so has the opportunity to turn fan engagement into sustainable commercial success.

By creating richer experiences that encourage fans to spend more time on the platform, Mackolik has strengthened its ability to connect advertisers with highly engaged football audiences.

They recognised that fan expectations had begun to change; it wasn’t just about knowing the score but connecting that score to the wider statistical conversation driving second-screen activity and, more importantly engagement.

Working with Stats Perform, Mackolik uses trusted Opta data to enhance the quality and depth of its content developing features to support the fan engagement that underpins its expanding advertising business.

Grow: Expand your audience. Deepen connection. Unlock new revenue.

Mackolik's investment in richer football experiences is supporting continued growth across its digital platforms, with Opta data powering the expansion of the level of leagues they provide data on.

With monthly active users increasing by 75% over three years, the platform is attracting more fans while creating new reasons for existing audiences to return.

Its Match Centre now accounts for 40% of platform traffic, highlighting the importance of deeper football content to the fan experience.

This growing engagement also creates commercial value, with Mackolik generating billions of monthly advertising impressions and expanding its direct advertising business.