Protect, monetise, scale: maximising the value of data for rights holders
In today’s digital ecosystem, a rights holder’s most valuable asset isn’t just their content, it’s the underlying data that powers it.
Earlier this month, the latest webinar in SportsPro’s Insider Series explored how a rights holder can fortify their data assets against emerging threats while turning owned digital properties into scalable, revenue-generating engines.
The webinar, moderated by Paola Marinone, featured insights from two rights holders: Carlos Chaves, Director of Digital Innovation at Concacaf and Andrea Calabrò, Head of Digital and Marketing at Serie B. Niall Hendry, VP – AI Applications & Solutions at Stats Perform, completed the panel who covered four major talking points:
- The critical role of data integrity: Why speed, accuracy, and reliability are non-negotiable.
- The Opta advantage: Unlocking the unique, actionable value Opta data provides.
- Data as a strategic commodity: How to leverage your data to drive audience growth, boost revenue, and activate partnerships.
- Navigating Agentic AI: Addressing the new challenges and risks emerging for rights holders in an AI-driven landscape.
The webinar is available now on demand. Click here to watch the session.
To learn more about how Stats Perform is supporting rights holders across the world, please visit our Leagues and Federations page.
