Opta Predictions

AI Driven Predictions

Stats Perform builds on the world’s richest sports database to feed our AI Innovation Centre and generate never seen before insights, delivering for customers:

A platform to showcase new and innovative approaches to coverage.
Deeper audience engagement across multiple channels.
Predictive insights to fuel pre and post-match debate.
A greater dimension to in-game storytelling.
Interactive engagement with fans.

Models Available Through Opta Predictions

Live Win Probability

The Live Win Probability model calculates the probability of each outcome occurring by simulating the remainder of the match 100,000 times. The model probabilities update in real time as the action unfolds on the pitch, providing fans with a live insight into the likely outcomes of the match.

League and Tournament Simulation

Applying AI-derived insights to predict the likely winners and losers in each race, helping broadcasters and publishers deliver key storylines live.

Player and Team Predictions

Compare the outputs of two different players vying for the same place in a team, providing insights to fuel studio debates and pre-match previews before the final match teamsheet is published.

Possession Value

Possession Value apportions credit to players based on how their actions on the ball increase, or decrease, the overall probability of their team scoring during a game, providing audiences with a better understanding of each player’s on-field impact.

Momentum

Momentum applies AI to capture changes to both team’s momentum in real time, helping broadcasters and publishers inform audiences of which team is most likely to score at key points in a game.

Power Rankings

Power Rankings are a global team ranking system, that sorts teams based on an ability score between 0-100. Updated daily, the highest rated team globally is scored 100, whilst the lowest ranked score 0.

How do the models work?

AI predictive models evaluate thousands of data points across decades of historical, in-season, and in-game data. In addition to this explicit data used to train models, implicit signals are used to account for the “wisdom of the crowd” that drives the betting markets. All our models are continuously evaluating to find additional data that may add predictive strength.

Models adjust and transform with data inputs of all kinds, including:

Game location and conditions – home advantage, time of day, regular season vs playoffs
Team-specific data – team strengths and weaknesses, historical matchup performance, recent matchup performance
Player-specific data – player strengths and weaknesses, historical and recent matchup performances
Game Situation – current score, time remaining, regular time vs overtime

Predictive Analytics in Action

Highlight Select Fixtures and Matchups

Spotlight potentially overlooked matchups that may turn out exciting for fans and provide another data-point to guide fans who may be betting on the game

Highlight the significance of key moments

Highlight the significance of goals scored, and their impact on changes to a team’s predicted league position, across an entire digital ecosystem.

Differentiate Editorial Content

Use quantitative data to bring objective viewpoints to editorial data. Enhance long-form storytelling by using changes in projections to illustrate key factors behind a team or player’s changing fortunes.

Create engaging Social Content

Combine Opta Predictions and PressBox Graphics to transform data into action with engaging social media materials. Easily import live win probability data to our cloud-based graphics program with a myriad of live win probability templates and designs.

Power Your Platforms

With a variety of delivery options available, our easy to integrate data feeds allow you to build unique, engaging digital sports experiences.

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