Opta Pulse

58%

of Gen Z sports fans still sit down to watch a full game.

(Vizrt, 2023)

47%

of fans prefer short form content and highlights.

(Sport industry group, 2025)

72%

of young people felt more connected to sport when they can share content online.

(Nielsen, 2022)

The end of low quality edits

AI-assisted detection of the optimal start and end points of each clip ensures highlights don’t cut into commentaries, celebrations, replays and fan reactions.

Reduce clipping errors

The deep integration of detailed Opta data ensures that no key moments are missed, removing lengthy processes to correct errors.

Win the race for eyeballs on each matchday

Capture the first wave of viewers before your competitors, enhance the second screen viewer experience and generate exposure for your sponsors.

Increased productivity

More volume, less time

Generate more highlights content, quicker

Eliminate time-consuming manual editing

Unlock more time for creative campaigns

Faster publishing

Win the race for fan engagement

Push live content, optimised for different channels, simultaneously

Cut post-match editing time down to minutes, instead of hours

Be the first to share highlights and grow your audience

Better quality

Automatic detection of key moments

Identify the game’s most exciting events using AI-assisted Opta ratings

Greater consistency through data-driven highlights output

Capture fan and player reactions with high engagement potential

Drive new monetisation

Unlock your archive, add value to your partners

Resurface underutilised historical highlight clips in seconds

Embed sponsor assets into archive content

Increase the value of archive clips through sponsorship tie-ins