Build your organic audience by scaling the number of games you cover live through intelligent OptaAI powered automation and Opta’s massive sports database, which also creates a highly attractive new inventory for sponsors.
Following the addition of Opta Stream to their Opta-powered Euros match centre, Vodafone’s tournament coverage leapt to the top of Google’s news page and attracted more users in the first week than in six months of their previous offering.
“Every infographic in our Opta Stream coverage is also fully Vodafone-branded, which is a nice touch to connect us authentically to fans’ football experience.”
Johanna Heyden, Head of Future Business and Cooperations at Vodafone Innovation