Skip to Main Content

Privacy Notice for Athletes

Stats Perform Website Privacy Notice for Athletes and Professional Sportspeople

Stats Perform is committed to protecting your information and respecting your privacy in accordance with applicable laws. This Privacy Notice for Athletes and Professional Sportspeople explains who we are, how we collect, share and use information about you, and how you can exercise your privacy rights.  If you are not an athlete or professional sportsperson please our main Stats Perform Website Privacy Notice here.


This Privacy Notice for Athletes and Professional Sportspeople is issued on behalf of the Stats Perform group of companies which includes (together with their respective subsidiaries):

  • Stats LLC, located at 203 North LaSalle Street, Suite 2350, Chicago, IL 60601;
  • Perform Content Services Limited, company number 11584111 with registered office at The Point 37 North Wharf Road, Paddington, London and data protection registration number ZA497913; and

(together “Stats Perform”, “us”, “we” or “our”). We are the data controller of any personal information we collect about you.

We have appointed a data protection officer (“DPO”) who is responsible for overseeing questions in relation to this Privacy Notice for Athletes and Professional Sportspeople. If you have any questions about this Privacy Notice for Athletes and Professional Sportspeople, including any requests to exercise your legal rights, please contact the DPO using the details set out below under “How to contact us”.

What does Stats Perform do?

Stats Perform is a sports technology organisation, providing sports data and the latest advancements in applied AI and machine learning headquartered in London and Chicago. Our products and services deliver world leading sporting predictions for teams and sportsbooks and a more engaging broadcast, media and fan experience. Stats Perform is a global organisation with offices and operations located around the world including the US, UK, Europe, Asia, South Africa, South America and Australia.

We are committed to protecting and respecting your privacy.

Information we collect from you and why

Information, or personal data, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymised data). The table further below sets out in detail the information that we may collect about you and how we use it:

The Information We Collect About YouHow We Use ItLawful Basis
Information that allows us to compile statistical data and general information about you (or your sports team) in your capacity as an athlete or sports professional.

This may include: your name, nationality, and statistical details of your participation in sport together with other information about you we reasonably consider is relevant in the sports industry.
As a sports content provider, we use the sports statistics, data and information which we collect about you to provide information to our customers and data licensees (including sports fans, leagues, sports federations, coaching partners, teams, clubs, the media partners and betting operators).Such processing is necessary for the purposes of our legitimate interests in providing sports data related services to our customers and enriching and facilitating fan engagement and the improvement and enjoyment of sport.
Certain information which we collect about you may also include special category data (for example, health data as a result of sporting injuries).See above.In addition to being necessary for our legitimate interests as described above, processing of special category data relates to personal data which are manifestly made public by you.
All personal information referred to aboveTo enable us to comply with any legal or regulatory requirements and otherwise to meet applicable requirements of any relevant regulator or competent authority.To comply with our legal obligations. Otherwise, to pursue our legitimate interest (for the purpose of establishing, exercising or defending our legal rights).
All personal information referred to aboveTo exercise or protect the rights, property, or personal safety of Stats Perform, its customers, staff or others.To pursue our legitimate interests in protecting the rights, property, or personal safety of Stats Perform, its customers, staff or others (including for the purpose of establishing, exercising or defending our legal rights).

We may either collect data about you ourselves or obtain that data from third party sources, including our business partners (e.g. rightsholders).

Who does Stats Perform share my information with?

We may disclose your information to the following categories of recipients:

  • to our customers in connection with the provision of our services;
  • to our group companies;
  • to our customers and data licensees (including sports fans, leagues, sports federations, coaching partners, teams, clubs, media partners and betting operators) ;
  • to third party vendors and our other technical partners who provide data processing services to us (for example, data hosting and/or analytics), or who otherwise process personal information for purposes that are described in this Privacy Notice for Athletes and Professional Sportspeople or notified to you when we collect your personal information;
  • to any competent law enforcement body, regulatory body, government agency, court or other third party where we believe disclosure is necessary (i) as a matter of applicable law or regulation, (ii) to exercise, establish or defend our legal rights, or (iii) to detect and investigate illegal or wrongful activities and/or breach of contract, (iv) to exercise or protect the rights, property, or personal safety of Stats Perform, its customers, staff or others, (v) to protect your vital interests or those of any other person;
  • to purchasers and third parties in connection with a business transaction: your personal information may be disclosed to third parties in connection with a transaction, such as a merger, sale of assets or shares, reorganisation, financing, change of control or acquisition of all or a portion of our business;
  • to a potential buyer (and its agents and advisers) in connection with any proposed purchase, merger or acquisition of any part of our business; and
  • to any other person as may be envisaged under this Privacy Notice.
Aggregated data

We may collect, use and share “aggregated data” such as statistical or demographic data for any purpose. This aggregated data could be derived from your personal information but is anonymised and not considered personal information as this data will not directly or indirectly reveal your identity. For example, we may aggregate your and your teammates’ personal data to calculate the team statistics. Such data would not constitute your personal data. We may also use anonymised, aggregated, statistical information for purposes that include testing our IT systems, research, data analysis, machine learning, improving our websites and/or developing new products and features. We may also share such anonymised information with third parties.


We understand that the security of your information is important to you. When handling information, security is paramount and we seek to ensure that information is adequately and appropriately protected.  We have put in place appropriate, technical, and organisational measures to prevent accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to your personal information. The measures we use are designed to provide a level of security appropriate to the risk of processing information. Data is encrypted as appropriate and data access is restricted to authorised roles within the company only. Our data processing/storage standards and access are regularly reviewed.

International Data Transfers

We are a global business. This means that it may be necessary for us to transfer your personal information outside of the country in which it was collected, or the jurisdiction of your residence, when transferring it to other entities or offices within Stats Perform as well as our customers, data licensees, service providers and business partners located in other countries. If you are based in the UK or European Economic Area (“EEA”), your personal information may be transferred to or accessed from territories outside the UK or EEA which are not governed by data protection laws equivalent to those in force within the UK and EU respectively.

Where applicable data protection laws apply, and personal information is transferred by us, and/or made available, to a recipient outside the EEA or UK, we take steps to put in place appropriate safeguards to protect your personal information, including:

  • transferring your personal information to a country, territory, sector, or international organisation which the appropriate supervisory authority has determined ensures an adequate level of protection, as permitted under applicable data protection laws; or
  • entering into standard contractual clauses in a form approved by the appropriate supervisory authority, obliging recipients to protect your personal information as required under applicable data protection laws.

Further details regarding the appropriate safeguards we put in place are available upon request.

How Long We Retain Your Information

We retain information we collect about you as long as we have an ongoing legitimate business need to do so (please see the table in the ‘Information we collect about you and how we use it’ section above). Usually, it is in our business interests to retain sports statistical information, though, where necessary, we ensure such information is updated.

When we have no ongoing legitimate business need to process information, we will either delete or anonymise it or, if this is not possible at the time (for example, because your information has been stored in backup archives), then we will securely store the information and isolate it from any further processing until deletion is possible.

Your Rights


To the extent applicable under data protection laws, you have the following data protection rights (further descriptions of which can be found in our main Stats Perform Website Privacy Notice here):

  • Right of access.
  • Right of portability.
  • Right to rectification.
  • Right to erasure.
  • Right to restriction.
  • Right to withdraw consent.
  • Right to object (including to marketing).

Please note that these rights are not absolute, and we may be entitled to refuse requests, wholly or partly, where exceptions under the applicable law apply.

For details on how to exercise your rights, please see the “Your Rights” section of our main Stats Perform Website Privacy Notice here

If you are dissatisfied with how we have handled your personal information, you also have the right to lodge a complaint to your national data protection authority. Further details can be found in our main Stats Perform Website Privacy Notice.

US Residents

If you are a US resident, please click here for more information about the categories of personal data that we may collect and the categories of sources from which we may collect such personal data.

Updates to this Privacy Notice

We may need to update this Privacy Notice from time to time by updating this page. We may decide it is appropriate to notify you of any significant changes but would encourage you to come back and review it from time to time in any event. When we change this Privacy Notice for Athletes and Professional Sportspeople in a material way, we will update the “Last Updated” date at the end of this Privacy Notice (see below). Changes to this Privacy Notice are effective when they are posted on this page.

It is important that the personal information we hold about you is accurate and current. Please keep us informed if your personal information changes during your relationship with us.

How to contact us

If you have any queries, comments or requests regarding this Privacy Notice, you can contact us in the following ways:

By Email

By Post

Attention: Legal Department
The Point, 37 North Wharf Road, Paddington, London, United Kingdom W2 1AF

cc: Stats Perform’s Data Protection Officer

The data controller of your personal information is Perform Content Services Limited which is registered with the UK ICO with registration number ZA497913.

Last Updated: March, 2024.