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Privacy Notice for Athletes

Stats Perform Website Privacy Notice for Athletes and Professional Sportspeople

Stats Perform is committed to protecting your information and respecting your privacy in accordance with applicable laws. This Privacy Notice for Athletes and Professional Sportspeople explains who we are, how we collect, share and use information about you, and how you can exercise your privacy rights.  If you are not an athlete or professional sportsperson please our Privacy Notice for general users of our website here.


This Privacy Notice for Athletes and Professional Sportspeople is issued on behalf of the Stats Perform group of companies which includes (together with their respective subsidiaries):

  • Stats LLC, located at 203 North LaSalle Street, Suite 2200, Chicago, IL 60601;
  • Perform Content Services Limited, company number 11584111 with registered office at 3rd Floor, 11 Strand, London, WC2N 5HR and data protection registration number ZA497913; and
  • Thuuz Inc, located at 438 Addison Avenue, Palo Alto, California 94301,

(together “Stats Perform”, “us”, “we” or “our”). We are the data controller of any personal information we collect about you and we are responsible for:;;;; and as well as any other websites owned and operated by Stats Perform from time to time (together the “Websites”).

We have appointed a data protection officer (“DPO”) who is responsible for overseeing questions in relation to this Privacy Notice for Athletes and Professional Sportspeople. If you have any questions about this Privacy Notice for Athletes and Professional Sportspeople, including any requests to exercise your legal rights, please contact the DPO using the details set out here.

What does Stats Perform do?

Stats Perform is a sports technology company providing sports data and the latest advancements in applied AI and machine learning headquartered in London and Chicago. Our products and services deliver world leading sporting predictions for teams and sportsbooks and a more engaging broadcast, media and fan experience. Stats Perform is a global organisation with offices and operations located around the world including the US, UK, Europe, Asia, South America and Australia.

We are committed to protecting and respecting your privacy.

Information we collect from you and why

Information, or personal data, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymised data). The table below sets out in detail the information that we may collect about you, which broadly falls into the following categories:

  • third party sources (including for example, sports rights holders or the media), but only where we have checked that these third parties either have your consent or are otherwise legally permitted or required to disclose your information to us; and

the types of information we collect from third parties include statistical sporting data. We use the information we receive from these third parties to further our legitimate interest in providing services our customers.

Information we collect about you and how we use it

We may collect and process the following information about you:

The information we collect from you How we use it Lawful Basis
Information that allows us to compile statistical data and general information. This includes: names, physical information, nationality, and statistical details of participation in sport. As a sports content provider, the sports statistics, data and information we collect may include information about players and their performances in matches together with other information we reasonably consider is relevant in the sporting industry. To pursue our legitimate business interests which are providing sports data related services to our customers.
To enable us to comply with any legal or regulatory requirements and otherwise to any relevant regulator or competent authority. To comply with our legal obligations and to pursue our legitimate interest (for the purpose of establishing, exercising or defending our legal rights).
To establish, exercise and defend our legal rights


Who does Stats Perform share my information with?

We may disclose your information to the following categories of recipients:

  • to our customers in connection with the provision of our services;
  • to our group companies, third party services providers and partners who provide data processing services to us (for example, to support the delivery of, provide functionality on, or help to enhance the security of our Website), or who otherwise process personal information for purposes that are described in this Privacy Notice for Athletes and Professional Sportspeople or notified to you when we collect your personal information.
  • to any competent law enforcement body, regulatory, government agency, court or other third party where we believe disclosure is necessary (i) as a matter of applicable law or regulation, (ii) to exercise, establish or defend our legal rights, or (iii) to protect your vital interests or those of any other person;
  • to a potential buyer (and its agents and advisers) in connection with any proposed purchase, merger or acquisition of any part of our business, provided that we inform the buyer it must use your personal information only for the purposes disclosed in this Privacy Notice;
  • to any other person with your consent to the disclosure.

Legal basis for processing personal information (EEA visitors only)

If you are a visitor from the European Economic Area, our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it.

Stats Perform’s right and ability to process the personal information of athletes and other professional sportspeople is based on one (or all) of the following:

  • Consent – this may have been granted through employment contracts with clubs, leagues, federations or their equivalents;
  • Legitimate interest – as an organisation primarily dealing the compilation and delivery of sporting statistics Stats Perform has a legitimate interest in using your personal information; and/or
  • Public interest – sport is one of the most popular pastimes on earth and the public has a genuine and legitimate interest in being made aware of the events on the pitch or field. In addition, as sports is played in public either in front of a crowd or television cameras the statistical and general information is available to the public.

We may share your information with leagues, sports federations, coaching partners, the media and betting partners in order to enrich and facilitate the improvement of sport. Please also see the ‘Aggregated data’ section of this Privacy Notice for Athletes and Professional Sportspeople.

If you are an athlete or professional sportsperson you have certain rights granted to you under data protection laws. Please see the ‘Your Rights’ section for further information.

Aggregated data

We may collect, use and share “aggregated data” such as statistical or demographic data for any purpose. This aggregated data could be derived from your personal information but is anonymised and not considered personal information as this data will not directly or indirectly reveal your identity. For example, we may aggregate your usage data to calculate the percentage or possession your team has.

Special category information

We do not generally seek to collect sensitive (or “special category”) but may do so with regard to sporting injuries that may affect your participation in sport. The special categories of personal information are information relating to racial or ethnic origin, political opinions, religious or philosophical beliefs, trade-union membership, health or sex life, sexual orientation, genetic or biometric information. When we do collect special category personal information we rely on the lawful basis that such processing relating to personal information is manifestly made public via the media. For further information please see our Special Category Data policy found here.


We understand that the security of your information is important to athletes and professional sportspeople. When handling information, security is paramount and we seek to ensure that information is adequately and appropriately protected.  We use appropriate, technical and organisational measures to protect the information that we collect and process about you. The measures we use are designed to provide a level of security appropriate to the risk of processing information. Data is encrypted both in transit and at rest and data access is restricted to authorised roles within the company only. Our data processing/storage standards and access regularly reviewed.

International Data Transfers

We are a global business. This means that it may be necessary for us to transfer personal information outside of the country in which it was collected, or the jurisdiction of your residence, when transferring it to other entities or offices within Stats Perform and our service providers and business partners located in other countries. If you are based in the European Economic Area (“EEA”), personal information may be transferred to or accessed from outside the EEA in countries which are not governed by data protection laws equivalent to those in force within the European Union (“EU”).

Specifically, our Website servers are located in the UK, and our group companies and third party service providers and partners operate around the world.  This means that when we collect your personal information we may process it in any of these countries.

However, we have taken appropriate safeguards to require that personal information will remain protected in accordance with this Privacy Notice for Athletes and Professional Sportspeople. These include implementing the European Commission’s Standard Contractual Clauses for transfers of personal information between our group companies, which require all group companies to protect personal information they process from the EEA in accordance with European Union data protection law.

We have implemented similar appropriate safeguards with our third party service providers and partners and further details can be provided upon request.

How Long We Retain Your Information

We retain information we collect from you where we have an ongoing legitimate business need to do so (for example, providing historical statistical sports information).

When we have no ongoing legitimate business need to process information, we will either delete or anonymise it or, if this is not possible (for example, because your information has been stored in backup archives), then we will securely store the information and isolate it from any further processing until deletion is possible.

To determine the appropriate retention period for information, we consider the amount, nature and sensitivity of the information, the potential risk of harm from unauthorised use or disclosure of your information, the purposes for which we process information and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

Your Rights as an Athlete or Professional Sportsperson

You have the following data protection rights:

  • If you wish to access, correct, update or request deletion personal information, please contact us using the contact details provided under the “How to contact us” heading below .
  • In addition, if you are a resident of the European Union, you can object to processing of your personal information, ask us to restrict processing of your personal information or request portability of your personal information. Again, you can exercise these rights by contacting us using the contact details provided under the “How to contact us” heading below ; and
  • Similarly, if we have collected and process your personal information with your consent, then you can withdraw your consent at any time.  Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent.

You have the right to complain to a data protection authority about our collection and use of your personal information.  For more information, please contact your local data protection authority. (Contact details for data protection authorities in the European Economic Area, Switzerland and certain non-European countries (including the US and Canada) are available here.)

We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws.

You can exercise any of your rights as described in this Privacy Notice for Athletes and Professional Sportspeople and under data protection laws by contacting us by email only to .

If you are dissatisfied with how we have handled your personal information, and you are located in the EU, you have the right to make a complaint to your relevant EU data protection regulator.

CCPA Residents

If you are resident in the State of California, please click here to find out more about your rights under the California Consumer Privacy Act of 2018 (“CCPA”)”

Updates to this Privacy Notice

We may need to update this Privacy Notice from time to time by updating this page. We would encourage you to come back and review it from time to time in any event.

It is important that the personal information we hold about you is accurate and current. Please keep us informed if your personal information changes during your relationship with us.

How to contact us

If you have any queries, comments or requests regarding this Privacy Notice, you can contact us in the following ways:

By Email

By Post

US office

Attention: Legal Department
203 North LaSalle St. Suite 2200, Chicago, IL 60601, United States
cc: Stats Perform’s Data Protection Officer, Lillian Pang, Taceo Limited

UK office

Attention: Legal Department
3rd Floor, 11 Strand, London, United Kingdom WC2N 5HR
cc: Stats Perform’s Data Protection Officer, Lillian Pang, Taceo Limited

The data controller of your personal information is Perform Content Services Limited which is registered with the UK ICO with registration number ZA497913.

Last Updated: February 13, 2023.