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Broadcasters & Connected TV, Colleges Media

Swipe File: Broadcast Sports Lookbook 2025

Our most-downloaded swipe file just got better – now featuring 40+ international examples of sports broadcast data and insights applications, including brand-new award-nominated examples.

The only one thing we ask of you once you’ve downloaded it. Don’t keep it to yourself. Share the ideas inside our swipe file with colleagues across your organisation.

 

By: Stats Perform
MORE THAN 40 PAGES OF SPORTS BROADCAST DATA AND INSIGHTS APPLICATIONS ARE INSIDE OUR NEW SWIPE FILE

“77% of sports fans say they undertake at least one additional activity related to a game while watching a sporting event from home. Most popular activities include trying to find statistics.” Deloitte, June 2023.

With hundreds of downloads from professionals working in the broadcast industry—our Broadcast Sports Lookbook has become the go-to resource for actionable ideas to elevate your sports broadcasts, no matter which rights you hold, so you can:

  • Get viewers watching the broadcast earlier
  • Expand sponsorable inventory
  • Enrich their storytelling

Fill the form below and get instant access to our 2025 Broadcast Sport Lookbook

See how industry leaders are leveraging Opta data, OptaAI, our OptaAI Studio toolset and Data Insights to produce richer, data-driven analysis, boost viewer engagement, keep audiences captivated from start to finish and spark conversations that continue well beyond the final whistle, all while unlocking new monetisation opportunities.

What’s inside our broadcast sport swipe file?

  •  Award-nominated coverage of Euro 2024 by the BBC, plus examples from Sky Sports, ESPN, DAZN, and Canal+ across the globe leveraging OptaAI and OptaAI Studio to deliver data-driven analysis that enhances viewer engagement and opens new monetisation opportunities.
  • Cutting-edge GFX examples: From simple in-game stats to predictive and detailed player tracking data, see how SportsnetBBC SportDAZN and Al Jazeera are using  OptaAI to provide real-time insights that captivate audiences.
  • Commentator Secret Weapons: The secret way AT&T SportsNetFS1 and more use Opta data to help their commentators and on-screen talent explain why the play on the field is significant, both for this game and historically.
  • In-Game Analysis Features: How broadcasters find the storylines which make their programming stand out and extend their broadcast into the places fans and audiences spend time online. Examples available for soccer, basketball, football, baseball, rugby and cricket.
  • How to expand your sponsorable asset inventory: How new metrics and analytics in sport can expand the storytelling opportunities before, during and after any sporting event. Including a Six Nations rugby case study.

There’s only one thing we ask of you once you’ve downloaded it. Don’t keep it to yourself! Share it with your colleagues across your organisation.