Stats Perform to showcase how AI and data are changing the sports story at IBC 2026
Stats Perform to showcase how AI and data are changing the sports story at IBC 2026
02 September 2026 | LONDON, UK AND AMSTERDAM, NETHERLANDS – Stats Perform, the global leader in sports data and AI, will return to IBC 2026 to showcase how media organisations, broadcasters and digital platforms can uncover more of the stories hidden within sport, bring them to life and share them with fans while the moment still matters.
Visitors can meet the Stats Perform team in the Content Everywhere space at booth 5.C16, where the company will demonstrate its latest solutions for uncovering and creating compelling sports content, delivering live action in real time, and keeping fans engaged to turn matchday traffic into revenue.
Under the theme “30 Years in the Making: How AI and Data Are Changing the Sports Story,” Stats Perform will explore a fundamental challenge facing sports content teams today: the stories have always been there. The challenge has been finding the right ones, then telling them before the moment passes.
Bringing sports stories to life at booth 5.C16
At IBC, Stats Perform will showcase three solutions designed to help sports organisations find, create and deliver the stories fans care about:
OptaAI Studio brings together four AI-powered tools - Opta Search, Opta Live, Opta Graphics and Opta Pulse - to help content teams discover unique insights, create automated graphics and generate video highlights in real-time, all powered by trusted Opta data.
Realtime Streaming delivers live sports video with glass-to-glass, sub-second latency, helping broadcasters and digital platforms create live experiences that keep viewers and interactive features synchronised with the action.
Content Player Pro combines live scores, statistics, advanced metrics and interactive visualisations in an embeddable experience, helping media organisations enrich their coverage, turn matchday visitors into loyal audiences and create new revenue opportunities through integrated ad placements.
Stats Perform takes to the IBC Content Everywhere stages
Stats Perform Product Director Nick Pomeroy, who leads the OptaAI Studio product suite, will take part in two sessions on Saturday, 12 September.
The New Creative Stack: AI, Storytelling and the Future of Content Creation
12 September 2026 | 14:00-14:45
IBC Content Everywhere Stage 2
Pomeroy will join Buzz Hays of Google Cloud and Nishant Tahilramani of Invideo to discuss the evolving role of AI in content creation.
Later that afternoon, Pomeroy will present:
30 Years in the Making: How AI and Data Are Changing the Sports Story
12 September 2026 | 16:30-16:50
IBC Content Everywhere Stage 1
The session will explore how three decades of sports data innovation have created the foundation for a new generation of AI-powered storytelling - helping content teams uncover more of the stories already hiding within every match.
Opta Pulse in action with 2Coders
IBC visitors can also see Opta Pulse in action at 2Coders’ booth, 5.F51, as part of Arena powered by Opta.
Arena is 2Coders’ sports-native app foundation, with Opta Data and Opta Pulse integrated to bring live sports data, insights and automated short-form video into digital fan experiences.
For more information visit statsperform.com
