Get the 2025 Opta Forum videos on demand
What is the Opta Forum?
The Opta Forum has taken place annually since 2014 and brings together leading figures from across the sports industry to discuss a wide range of subjects – with a primary focus on how innovations in sports data can be utilized to enhance storytelling across evolving broadcast and digital channels, as well as changing audience demographics.
2025 was a landmark year as we held our first ever Forum on US soil. With the 2026 FIFA World Cup on the horizon, we explored how soccer’s momentum can serve as a launchpad – not just for the sport itself, but for how the entire U.S. sports ecosystem evolves its approach to fan engagement and storytelling.
So whether you’re a media, commercial or content executive at a team, broadcaster, technology provider, betting operator, app or sponsor, if your goal is to engage and monetize more sports fans, there are actionable takeaways for you within the sessions at this years Forum.
Get instant access to the session recordings
Sessions include:
- Is YouTube the new arena for generational football fandom?
- AI Showcase: OptaAI Studio
- Football DataCo & Opta: Changing the parameters of league-led data storytelling
- CONCACAF & Stats Perform: A landmark new partnership for year-round fan connection
- Turning local heroes into household names to drive legacy, value and fandom
- A Player’s Perspective on Athlete Reach and Storytelling
- What do modern sponsors want in 2025? (And what can soccer give?)
- The ongoing evolution of soccer language – How global fans and media talk soccer
- Is women’s sport just sport… done better?!
