Powering Live Experiences

Making every moment mean more

For broadcasters, streamers and sportsbooks, the action on the pitch was only part of the story. Fans wanted deeper context, compelling insights and new ways to understand the game as it happened. 

Throughout the World Cup, Opta data and products including OptaAI Studio, Opta Graphics and Opta Vision helped customers turn live action into richer fan experiences combining trusted data, AI-powered insights and visual storytelling to uncover the stories behind the game.

From identifying significant moments and trends using Opta Live and Search, to creating broadcast-ready graphics and adding deeper context through tracking data, Opta's technology helped editorial teams, presenters and commentators bring those stories to life. 

Powering Content Creation

Turning data into talking points

The best football content doesn't just tell fans what happened. It gives them something to talk about.

Opta helps content teams, creators and media brands turn trusted sports data into compelling stories. Through Opta Content Agency, Opta Graphics and Opta Data Insights teams, customers can quickly uncover trends, create engaging visual content and find the stories that bring the numbers behind the game to life.

From identifying standout performances and emerging storylines to creating shareable graphics and adding context to the biggest moments, Opta's products and expertise help creators turn data into content that informs, entertains and sparks conversation.

We put that same expertise into practice across our own channels. From OptaJoe and our global Opta social accounts to The Analyst, our teams turn Opta data into original stories, insights and content that engage sports fans every day.