Why You Need This Report:
- AI’s Impact on Revenue: Early adopters are already seeing the benefits, with 38% finding it easier to commercialise content using AI. Learn how every
- Women’s Sports & Audiences: 70% of teams, leagues, and federations aim to grow female audiences, but only 32% link it to monetisation. Discover how sponsors lead the way in unlocking this untapped market.
- Monetisation Challenges: While owned platforms like websites and apps are twice as effective at generating revenue as social media, many organisations are underutilising them.
- Younger Generations: With 77% of Gen Z fans multitasking during games, innovative storytelling and immersive content are key to capturing their attention.
- Collaboration for Success: Teams with strong collaboration between content and commercial departments report better monetisation outcomes—up to 34% higher success rates.
This report is packed with actionable insights for broadcasters, leagues, teams, brands, and digital media professionals looking to thrive in a competitive and evolving market.
Don’t get left behind—unlock the trends shaping the future of fan engagement and revenue growth. Fill out the form below to get the report.