Skip to Main Content
Betting & Affiliates

Online Product Update: Context + Content To Light Up Every World Cup Market


View the recording of our live product update held on 30th July, 2025.

Providing contextual content alongside micro-markets, in-play markets and prop markets is delivering impressive results for sportsbook operators, and will be a core requirement for bettors in the 2026 Men’s World Cup.

Watch back our product update to ensure you’re prepared for the world’s biggest sports event!

VIEW A RECORDING OF THE SESSION

By: Lisa Schulze

In our product update held on Wednesday 30th July at 3PM, we examined: 

  • Why context will be so important for players betting during the World Cup 
  • The sports content formats that work and where they’re most effective  
  • New features that make our Dynamic Betting Stats API more usable, personalised and powerful than ever before 
  • Opta’s football coverage ahead of the 2025-26 seasons and the 2026 World Cup 

This short webinar is suitable for anyone at sportsbooks and platforms interested in growing bets per game and GGR including:

  • Trading Director
  • Product Managers
  • Marketing Professionals
  • Sportsbook Content Managers

You can expect to leave this product update having learnt about the importance of Opta’s contextual data and how it can have a seriously positive impact on your revenue and user experience for the World Cup.

Fill in the short form below to view the recording of our webinar: