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What Every Storyteller and Creator Needs to Know about World Cup Coverage in 2026

How global sports media teams can capture, engage, and monetise fan attention with Opta ahead of the biggest event in global sport.

Access the webinar recording, now available on demand.

By: Alex Roberts
** WEBINAR ON Demand **

Are you ready to tell the 2026 FIFA World Cup stories the whole world will be watching and looking for?

The 2026 FIFA World Cup will be bigger than any World Cup that’s come before it.

Global tournaments deserve bold and ambitious coverage and this webinar will reveal the sports data, video, graphics and technology toolkit that’ll help your organisation achieve their big ambitious goals.

We were also be joined by OneFootball. A football-first digital ecosystem with more than 200 million active users. Get a first hand account of their World Cup plans and how their users needs and expectations for stats and content at a World Cup has changed.

If you’re a sports media professional, digital product innovator, editor, content creator or commercial and strategy lead planning your World Cup coverage you’re going to want to see this.

Webinar Details:

  • Now Available On-demand
  • Who: OneFootball’s Patrik Schmudezki and six Opta creator and product experts
  • More details on our speakers can be found further down the page
sign up to the webinar by completing the short form below

OneFootball’s Head of Platform Development, Patrik Schmudezki, will reveal how they use Opta data to richly cover and bring the beautiful game to more than 200 million monthly active users.

Register now by completing the form at the top of this page.

  • Inside OneFootball’s World Cup strategy
  • Why World Cup years are critical for growth, engagement, and retention
  • The data, technology and products that OneFootball use from Opta
  • What fans now expect and what features are must-have

Hear from Six Opta product experts

Five Minute Lightning Talks to introduce you to Opta data and our powerful tools and tech

Register now by completing the form at the top of this page.

Matt Glowacki | Product Manager
Opta Search and Opta Live

I’ll show you

How to uncover real-time insights effortlessly during matches and how searching Opta’s unrivalled World Cup database doesn’t need to be daunting.

Milan Shah | Product Manager
Content Player Pro

I’ll show you

The 15 unique apps inside our unmatched Content Player Pro and how you can leverage it to create an experience your users won’t be able to take their eyes off.

Jonathan Whitmore | Director of Data Analytics
Opta Metrics and OptaAI Predictions

I’LL SHOW YOU

Why Opta metrics and predictions are fan-favourites and vital ingredients for your pre-tournament and in-tournament coverage.

Matt Tozer | VP of News
Opta Content Agency

I’ll show you

Our creative video and editorial content plans and their ability to command attention on any screen.

Akash Langi | Product Manager
Opta Graphics and Opta Stream

I’ll show you

Two of our most powerful visual storytelling tools packed with revenue-generating features that come alive during a major tournament.

David Wall | VP Data Editorial
Opta Data Editorial

I’ll show you

How our international data insights team will be your secret weapon to delight football fans for every single match of the tournament

Elevate your tournament coverage

Whether you’re a sports broadcaster, scores app, sponsor, journalist, sportsbook, fantasy game or a creator, our Opta Content Agency, OptaAI products and Opta data feeds can provide everything you need to grow your users, revenues and profile!

Opta Data Feeds, APIs and Widgets

Reliable, detailed sports scores, statistics and metrics, delivered at speed and integrated quickly so your service attracts more users and keeps them for longer.

OptaAI Studio

Our self-service content creation tools that help sports storytellers, marketers and producers win audiences and sponsors with authentic, captivating data-rich insights, graphics and more.

Data-led features

Insight-packed content for your articles, studio analysis, quizzes, player interviews and social media that lifts coverage from ‘meh’ to mesmerizing, at half-time, full-time, and even in the off-season.

Brand Campaign Support

Attracting sports fan attention requires authenticity, expertise, and unique ideas, especially if you’re a sponsor. We can help you tell truly unique stories that fans adore!

Captivating tournament coverage

Fresh, SEO- optimised game and player news, previews, recaps and analysis in multiple languages to enrich sportsbetting, fantasy gameplay, digital coverage, match centres, sports scores apps and much more.

Video content for FAST and more

Our video library has thousands of hours of press conferences, player and coach interviews, rights-cleared highlights*, features, tournament previews, player previews, betting previews and much more. Stats Perform’s expert video news team can even power a 24/7/365 FAST sports video news channel!

Betting Products & Services

Expert, accessible content tailored for betting to help global sportsbooks make sports betting more entertaining, and help bettors make more informed decisions, attracting and retaining users.

And much more

Looking for something different to help your tournament coverage stand out and win? We’d love to discuss with you so please get in touch and hopefully we will have an idea, product or service to help you succeed!

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