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AI in Sport, Betting & Affiliates, Brands & Agencies, Broadcasters & Connected TV, Club Media, Colleges Media, Fantasy, Federations & Rights Holders, Other, Publishers, Scores Apps, Stadiums, Digital Screens & OOH

Live Sports Data for Broadcasters, Publishers and Apps 

Power your platforms with Opta: the world’s most trusted live sports data. Stats Perform helps broadcasters, digital media and sports apps deliver fast, reliable scores, visual stats and compelling, context-rich commentary at scale.

By: Jiří Kadlec

Enterprise live sports data, APIs and AI for broadcasters, publishers and apps 

Power your platforms with Opta: the world’s most trusted live sports data and AI. With 500K+ matches covered annually, 3,900 competitions and 14B+ unique event data points, Stats Perform helps broadcasters, digital media and sports apps deliver fast, reliable scores, visual stats and compelling, context-rich commentary at scale. 

Speak to our team to discuss specs, pricing and licensing. 

Why Opta for enterprise platforms 

  • Real-time, accurate data you can trust: Collected by trained analysts worldwide, structured consistently, validated continuously and delivered live. 
  • Scale and depth that grow audiences: From fixtures and line-ups to advanced analytics and AI-powered predictions, across the world’s biggest leagues and tournaments. 
  • Advanced and predictive metrics: Opta’s proprietary AI models unlock deeper context (e.g., xG and more) to tell better stories on every screen. 
  • Developer-friendly delivery: Flexible feeds and APIs, extensive documentation and fast support accelerate integration and time-to-value. 
  • Multi-language storytelling: Automated, contextual narratives to enrich live coverage, recaps and player bios in multiple languages. 

Products that fit your workflow 

  • Opta Data Feeds – direct access to live scores, events and advanced metrics for broadcast, apps and web experiences. Explore Opta Feeds 
  • Opta Search – AI-assisted research to find trends, records and storylines fast, plus quick-export data graphics. See Opta Search 
  • Automated Insights – natural-language previews, live milestones/alerts, post-game recaps and dynamic player bios. Learn about Automated Insights 
  • OptaAI Studio – put Opta’s live database at your creators’ fingertips to produce richer stories, faster. Discover OptaAI Studio 
  • Opta Vision – computer vision + generative AI tracking for the complete picture, synced to Opta events. What is Opta Vision 
  • Need a turnkey creative? The Opta Content Agency produces multi-language video, data-led features, and brand activations. Explore the Opta Content Agency 

Built for your use cases 

  • Broadcasters and studios – Enrich live commentary and analysis with instant context, advanced metrics, and data-driven graphics. 
  • Publishers and sports apps – Power match centres, push timely live insights, and add easy-to-read visuals to keep fans engaged longer. Try AI-assisted research with Opta Search. 
  • Betting and fantasy – Increase bettor attention with live player stats and dynamic insights, supported by ultrafast in-play data and engagement tools. Explore Bet Engagement and Live Player Stats. 

Trusted by leading broadcasters, leagues, brands and sportsbooks, including Sky Sports, LaLiga, WTA, Bet365, EA Sports and more. 

Coverage and capabilities 

  • 500K+ matches per year across 3,900 global competitions 
  • 14B+ unique event data points powering advanced and predictive analytics 
  • Live data collection and distribution with consistent structures for easy integration 
  • AI models trained on decades of historical, in-season and in-game data 

See how Opta data powers sport 

How to evaluate, buy and launch 

  1. Share your goals and target sports/competitions 
  2. Review data specs, samples and delivery options (feeds/APIs, formats, frequency) 
  3. Confirm licensing and support requirements 
  4. Run a proof-of-concept, then scale 
  • Ready to compare options? Request a demo and ask for technical documentation and sample feeds. 

Looking for inspiration? See how the Opta Content Agency delivered 2,200+ localised videos and articles for Betano’s Euro 2024 and Copa América activations, boosting visibility and conversion. Read the case study.