Tap into Stats Perform’s Opta Data Editorial services to create engaging and debate-worthy content for fans worldwide.
Stats Perform’s Data Editorial and Research teams use AI-powered tools like Opta Live and Opta Search to mine our vast Opta sports database for trends, patterns, milestones and stories that bring ‘raw’ data to life. Their objective is to generate unique narratives that illuminate and explain the action or context of any moment, in any game.
Our Data Editors are experts in diving deep into our sports databases to find and craft attention-grabbing insights that broadcasters, commentators, rightsholders, publishers, journalists and content creators use to entertain and delight sports fans internationally, driving fans’ understanding and enjoyment of sport.
Their insights are used pre-game, live and post game. They’re relied upon in traditional media, digital media and social media. They power marketing campaigns, quizzes and even interviews with players and coaches, because of their unique power to be quickly understood and generate genuine reactions.
“I can’t stress enough how awesome and helpful Stats Perform’s Opta Data Editorial support has been throughout the season. I want to reiterate that the service provided by the Data Editorial team is AWESOME. Much appreciated. And great efforts!”
Kevin Fisher, Director of Statistics and Information, WTA
Not only do our global Data Editorial teams support outstanding storytelling from behind the screen, they’re doing so in front of the screen as well.
Whether it’s breaking down expected goals (xG) alongside Don Goodman on Sky Sports or for broadcasters in Argentina, analysing a Rugby World Cup match-up on Japanese public broadcaster NHK, or writing data-led analysis for the BBC alongside our colleagues from the Opta Content Agency, our experts provide colour and insight that bring value and conversation to any broadcast, podcast, radio show or story.
When today’s fan craves more content and deeper insight, how can the sports industry deliver a unique experience?
We combine the power of artificial intelligence and our rich Opta database, to deliver unparalleled insight and next-generation statistics for each and every match, but it’s our Data Editorial team who help us to spread the word.
Whether it’s football’s line breaking passes and pressure intensity, rugby’s kick predictor or basketball’s DRIP, we’re constantly bringing new and innovative metrics to the market that provide a more complete picture of the game.
Over the years we’ve taken the stage at countless conferences and summits, spoken at various educational institutes and hosted our own large-scale events in an effort to share our knowledge and expertise with other industry professionals.
Being at the forefront of the data revolution, we make it a priority to show how the implementation of data can create a more engaging fan experience, and unlock new revenue streams.
Sports teams and media giants look to Opta Data Editorial to bring their storytelling to life.
Our award-winning Opta-powered social media accounts fuel interest and discussion for millions of sports fans, in all four corners of the world. They’re also an excellent proving ground for our newer insights and metrics, and teach us a lot about fan habits and preferences. @OptaJoe, the original account, celebrated its (his?) 15th birthday in 2024.
Find out more about the team behind the famous “Number. Fact. End Word” format, or click the boxes below to check out our latest gameday insights.
Get in touch today to find out how we can work together to grow audiences, talk to them more, increase and open up revenue streams and achieve on-field success.
