The vibe we’re getting from clients is it is probably the most powerful API they could integrate between now and the World Cup. I think it’s because it’s tailor-made to grow player stats betting and bet builders, and everyone is locked-in on making those products even more popular and more entertaining.
It’s also because operators are in fierce attention wars, and want to give their bettors a richer, stickier experience, so they don’t have to research or track bets elsewhere.