Opta sports data, APIs and AI tools for media, broadcasters and sports apps
Power live match centres, on‑air graphics, real‑time alerts and rich editorial with trusted Opta data. With 7.2 petabytes of historical and live data across 3,900+ competitions and 20+ sports, plus proprietary AI, Stats Perform helps you deliver fast, reliable coverage that keeps fans engaged.
What you can power with Opta
- Live scores and match centres with deep team and player stats, timelines and advanced metrics like xG.
- On‑air and digital visuals that turn complex data into easy‑to‑grasp graphics for viewers and app users.
- Automated previews, in‑game milestones and post‑match recaps in multiple languages to scale coverage.
- Smart research and storyline development to find records, trends and angles faster.
- Tournament hubs and sponsor-ready content that attracts, engages and retains audiences.
Core products for this use case
- Opta Data Feeds
Direct, real‑time feeds and APIs delivering structured, consistent data from fixtures and scores to AI‑powered predictions. Trusted by teams, broadcasters, media, apps, bookmakers and brands worldwide. Learn more on the Opta Data Feeds page.
- Opta Live
Ready‑to‑use live stats and visualisations. Explore Opta Live. - Opta Search
An AI‑assisted research tool over Opta’s massive database. Quickly filter deep player, team and manager stats, compare across seasons and export graphics in a few clicks. See how Opta Search streamlines analysis. - OptaAI Studio
Gives creators fast access to Opta’s live database, plus tools to craft data‑rich stories, visuals and insights at scale. Explore OptaAI Studio.
- Opta Content Agency
End‑to‑end video, editorial and data‑led features for channels, social and sponsorship activations—localised for every market. See the Opta Content Agency.
Why media and sports apps choose Opta
- Unmatched depth and breadth
3,900+ competitions, 500K+ matches covered annually and 14B+ unique event data points, underpinned by over 7.2 petabytes of real‑time and historical data.
- Accuracy and reliability at scale
Expert data collection, rigorous validation and infrastructure built for 24/7 updates keep your platforms current and dependable.
- Advanced and predictive metrics
Proprietary AI models power xG and other next‑gen metrics, plus live predictions for richer storytelling and smarter products.
- Developer‑friendly delivery
Flexible feeds and APIs, extensive documentation and fast support to accelerate integration and time‑to‑market.
- Future‑ready insights
With Opta Vision, blend generative AI and computer vision for dynamic player tracking and deeper tactical context, synchronised with Opta event data.
Technical overview at a glance
- Delivery: real‑time data via feeds and APIs with robust validation and 24/7 updates.
- Coverage: multi‑sport, multi‑competition global data designed for broadcasters, publishers, apps, sportsbooks and teams.
- Metrics: event data plus AI‑driven analytics and predictions (e.g., xG), with optional player‑tracking insights via Opta Vision.
- Languages: multi‑language support for automated narratives and editorial content.
Pricing, demos and getting started
Licensing and pricing depend on the sports, competitions, markets, delivery method and use case you need. Share your requirements and we’ll recommend the right package and integration path.
- Explore options with our Product Finder.
- Prefer to talk to a specialist? Book a demo or request pricing.
Buyer’s checklist for your demo
To tailor your package and implementation plan, it helps if you can share:
- Sports and competitions you need (live and historical).
- Primary use cases (broadcast graphics, app match centres, editorial/NLG, research).
- Platforms and regions you’ll serve, plus language requirements.
- Preferred delivery (feeds/APIs) and any key integration timelines.
Ready to build? Speak with our team and see how Opta can power your next breakthrough.
