BOYLE Sports x Opta Graphics: Powering BOYLE Sports’ storytelling, social output and media partnerships

See how Ireland-based gambling company BOYLE Sports leverage Stats Perform’s Opta Graphics platform to produce and publish hundreds of eye-catching, Opta-data rich visuals for the 2025-26 season. Helping make their re-brand impossible to miss for sports fans and bettors.

By: Zaid Khan

The months before a season kicks off is a fight for player and sport bettor attention. Fixture releases, player transfers, pre-season friendlies and new season trepidation dominate sports fans’ minds and their social feeds.

As such, standing out through your content and storytelling is a key requirement.

Ireland-based gambling company, BOYLE Sports chose this window to re-imagine and re-launch their brand and visual identity ahead of the 2025/26 season. They also incorporated a new piece of Stats Perform technology – our visual content creation engine – Opta Graphics (part of our OptaAI Studio toolset) to significantly increase their sports storytelling capibilities at a time where attracting player attention is vital.

This case study examines how:

BOYLE Sports talked to and engaged fans and bettors during the pre-season period.
How Opta data-infused graphics in multiple formats generated through the Opta Graphics platform quickly became a core part of their digital content mix.
How Opta Graphics helped them increase awareness of the new BOYLE Sports brand, consistently and uniformally across different channels.
The new content formats BOYLE Sports’ content and social teams deployed once the 2025/26 season’s started.

Read on to see the new content formats that have now been made possible for BOYLE Sports’ social, PR, content and media teams, helping them significantly upscale their content producing and storytelling capabilities.

Season leaders graphics – effortlessly display a team or player’s stats

What: Standings by stat category (goals, shots, clean sheets) populated automatically from Opta’s huge database.

For bettors: Provide an easily-digestable view of who set the pace last year in specific stats categories. Help refresh memories, spark debate for the season ahead and attract attention to markets like top-scorer.

For BOYLE Sports: Remind existing and new customers of the teams, players, their historical performances and what the future season has in store.

Team head-to-head records – to illuminate pre-season friendlies

What: Side-by-side comparison of two clubs’ form, style and recent records as they meet for a pre-season friendly.

For bettors: Frames how a match might play out – whether to expect goals, a cagey battle, or late drama – and help guide what betting markets to look out for.

For BOYLE Sports: Add depth to the coverage and content provided to sports bettors around pre-season friendlies.

Player head-to-head records – when transfer talk takes over

What: Player stats comparisons between potential signings, rivals or soon-to-be colleagues*.

For bettors: Contextualise the impact of a new signing by comparing them to current players who play in the same position. It’s vital information that fans can use in fierce discussions with their friends.

For BOYLE Sports: Kick-start conversation and discussion about the impact a team’s transfer target might make, fuel interest in transfer and top scorer markets.

*correct as of 28th August 2025

Pre-match bet-builders – with added Contextual Opta data

What: Promote your trading team’s creativity visually across your digital channels and make the graphic useful by providing context right next to the betting line.
For bettors: Provide clarity and context to the single betting markets or a combination of markets by automatically connecting a player’s recent performances to the betting line.
Why BOYLE Sports: Mapping player stats to markets provides customers with contextual information (it’s even more useful at the start of a season) helping players make more confident betting decisions and encouraging increased engagement with their BOYLE Sports bet-builder product.

Team lineups – with player positions automatically mapped

What: Fast, official team line-up graphics with player positions accurately mapped – no designer or layout skills needed.

For bettors: Team news is regularly cited by bettors as a vital piece of information. Who starts, where they play and the formation is key for players to adjust pre-match bets or spot fresh opportunities.

For BOYLE Sports: By using Opta Graphics, BOYLE Sports can publish lineups instantly in a clear, trusted format, giving bettors the insight they need at the moment it matters most, turning the BOYLE Sports digital channels into a reliable, valuable source of information.

Stats for specific game periods – show when players made the most impact

What: Use Opta Graphics powerful filters to effortlessly examine a player’s performance for specific time-periods during a match (first half, last 15 mins, etc.).

For bettors: Explain and tell a story about a player’s or team’s impact – fast starters, late finishers, teams that fade.

For BOYLE Sports: Give bettors insight and information they simply wouldn’t get in the scoreline, highlight reel or live text commentary.

Player heatmaps and performance stats – visualise a player’s influence

What: Visually represent the positions a player takes up in a game and easily connect it to their in-game stats

For bettors: Understand a player’s performance if they missed the game or even understand it in a deeper way if they did watch.

For BOYLE Sports: Hard-to-create, attention-grabbing graphics like heatmaps become effortless to create, enabling BOYLE Sports to extend the ways they engage players significantly.

BOYLE Sports x Opta Graphics: Powering BOYLE Sports’ storytelling, social output and media partnerships

BOYLE SPORTS’
PRE-SEASON CONTENT

powered by opta graphics

PROVIDE essential pre-season context

Season leaders graphics – effortlessly display a team or player’s stats

FILL THE INFORMATION GAP THAT OCCURS DURING PRE-SEASON FRIENDLIES

Team head-to-head records – to illuminate pre-season friendlies

CASHING-IN ON THE THIRST FOR TRANSFER NEWS

Player head-to-head records – when transfer talk takes over

BOYLE SPORTS’
IN-SEASON CONTENT

powered by opta graphics

PROMOTE and STIMULATE PRE-MATCH BETTING ACTIVITY

Pre-match bet-builders – with added Contextual Opta data

be the first to break vital news for bettors

Team lineups – with player positions automatically mapped

HIGHLIGHT SIGNIFICANT PERFORMANCES DURING ANY PERIOD IN A GAME

Stats for specific game periods – show when players made the most impact

BE AT THE HEART OF POST-MATCH FAN DISCUSSIONS

Player heatmaps and performance stats – visualise a player’s influence

Opta Graphics makes your sportsbook’s content impossible to miss

We Also Recommend

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BOYLE Sports x Opta Graphics: Powering BOYLE Sports’ storytelling, social output and media partnerships

BOYLE SPORTS’ PRE-SEASON CONTENT

powered by opta graphics

PROVIDE essential pre-season context

Season leaders graphics – effortlessly display a team or player’s stats

FILL THE INFORMATION GAP THAT OCCURS DURING PRE-SEASON FRIENDLIES

Team head-to-head records – to illuminate pre-season friendlies

CASHING-IN ON THE THIRST FOR TRANSFER NEWS

Player head-to-head records – when transfer talk takes over

BOYLE SPORTS’ IN-SEASON CONTENT

powered by opta graphics

PROMOTE and STIMULATE PRE-MATCH BETTING ACTIVITY

Pre-match bet-builders – with added Contextual Opta data

be the first to break vital news for bettors

Team lineups – with player positions automatically mapped

HIGHLIGHT SIGNIFICANT PERFORMANCES DURING ANY PERIOD IN A GAME

Stats for specific game periods – show when players made the most impact

BE AT THE HEART OF POST-MATCH FAN DISCUSSIONS

Player heatmaps and performance stats – visualise a player’s influence

Opta Graphics makes your sportsbook’s content impossible to miss

We Also Recommend

Sign up to The Scoreboard

BOYLE SPORTS’
PRE-SEASON CONTENT

BOYLE SPORTS’
IN-SEASON CONTENT