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Less than 100 days until the World Cup: Six attention-grabbing Opta storytelling formats

Easy to use (but no less powerful) Opta storytelling formats and technology that help you win the fight for fan attention at the 2026 FIFA World Cup™.

By: Zaid Khan

By the time you’re reading this, there are fewer than 100 days to go until the FIFA World Cup 2026™

Are you ready to cover the biggest sports event on earth?

There’s still time to upgrade your plans with Opta and Stats Perform. Scroll down to see how:

A Opta-powered, brandable World Cup match centre live on your platform in under a few weeks

CONTENT PLAYER PRO & OPTA STREAM

Customers who combine our Content Player Pro and Opta Stream technology are experiencing greater user dwell-time, as well as providing a much richer pre-game and in-game match centre experience.

These multi-language tools bring together the very best of Opta’s pre-match and in-play data that users can’t take their eyes off. With built-in monetisation features, customisation options and simple integration options – it’s the ideal companion for every game and every fan.

request a demo

Play Content Player Pro
Content Player Pro (06:27)

Publish remarkable moments from every stadium, host city and day of the World Cup

OPTA CONTENT AGENCY

We’re sending our experienced team of creatives, producers, videographers, interviewers and data journalists to every stadium in every host city across the three host countries.

Their mission? To capture every moment that matters so you can captivate fans. They’ll have behind-the-scenes access, interviews with player and managers, ex-professionals and personalities, analysis from every game, and breaking news as it happens.

I’m interested in Opta’s on-the-ground coverage

Play Opta Content Agency
Opta Content Agency (09:14)

Stats-rich visual content that wins attention (and can be monetised)

opta graphics

Data-infused imagery is what stops the scroll during tournaments.

Opta Graphics enables anyone on your team to produce impactful, on-brand, stats-rich visual content at scale and with minimal effort.

Lineups, player heatmaps, shot maps, pass maps, xG race charts, player stats and so much more.

Sponsors and brands love attaching themselves to these visuals too (because fans love them), so it’s content you can also effectively monetise.

get a demo from akash langi

Play Opta Graphics - Part of OptaAI Studio
Opta Graphics - Part of OptaAI Studio (00:45)

Stop spending so long searching for pre-game storylines

opta live & opta search

“wow… that will save me hours in preparation.”

Our powerful research and live-game companion tools: Opta Live and Opta Search will empower your team to unearth granular World Cup team and player data from Opta’s archive going back to 1966 in seconds.

get a demo from matt glowacki

Play Opta Live & Opta Search
Opta Live & Opta Search (08:03)

Viral-optimised Opta Facts with full control over where and how you publish

opta tournament preview pack

The official (and extremely popular) Opta Tournament Preview Pack gives you ready-to-use facts, storylines and talking points for every team and player. It’s built to be unleashed on your social content, CRM messaging, and woven across your product experience. Spend less time researching and more time grabbing the attention of fans.

download opta’s fifa world cup tournament preview sample pack

request the full pack

Play Tournament Preview Pack & Data Insights
Tournament Preview Pack & Data Insights (09:41)

Tell deeper, attention-grabbing stories with Opta Vision: our most advanced football data

opta vision metrics

We’re delighted to be announcing Opta Vision data is available for not only the FIFA World Cup 2026™, but also available for the 2022, 2018, 2014 and 2010 editions.

This deep dataset provides unparallel analysis and storytelling opportunities including:

  • Line breaking passes
  • Off-the-ball runs
  • Pressure intensity
  • Shape Analysis
  • Pass Predictions
  • Aggregated Fitness Data

Historical data available for previous tournaments means you can make comparisons with the players of today – with the players and teams of the past.

Request a sample of opta vision data

Play What is Opta Vision?
What is Opta Vision? (01:40)

Elevate your tournament coverage

Whether you’re a sports broadcaster, scores app, sponsor, journalist, sportsbook, fantasy game or a creator, our Opta Content Agency, OptaAI products and Opta data feeds can provide everything you need to grow your users, revenues and profile!

Explore the product tiles for more details. 

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